Bookworm

93: Nudge by Richard Thaler


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Whether it’s deciding what to eat for dinner or which investments to pick for our 401k, we humans have a track record of making poor choices. But is it really our fault? Today’s author argues that choice architecture is largely to blame, and explains how small nudges can help move us in a better direction. Join Joe & Mike as they consider why we make the choices we do – and how we can make better ones in the future.

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BookwormBy Mike Schmitz and Cory Hixson

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