Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence! 

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Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle! 

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