Strategy Hour | Online Marketing for Business Growth

936: Your Math Teacher Lied: The Science of Business Growth (Test, Optimize, Repeat!) with Jess O’Connell


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Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence! 

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    Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle! 


    Episode Highlights

    • How the Education System Creates Overthinkers [0:07:03] 
    • Detaching from the Outcome [0:22:50]
    • Practical Tips for Experimenting in Business [0:34:53]
    • How to Stay Focused on What’s Worthwhile [0:42:22]
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      • ⁠FreshBooks⁠ - special savings with this link


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        Strategy Hour | Online Marketing for Business GrowthBy Abagail Pumphrey - Business Strategist

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