January 12, 2024

947: Power Talk Friday: Jessica Duce, Jane Dagmi and Ericka Saurit: Learn About the Profitable Niche of Vacation Rental Design at the 2024 VRD Summit

54 minutes

Today With Jessica Duce, Jane Dagmi and Ericka Saurit:

Today on A Well-Designed Business I am joined by Ericka Saurit, Jessica Duce, and Jane Dagmi, the masterminds behind the Vacation Rental Design Summit, happening this spring at High Point Market. According to my guests today, Vacation Rental Design is much more than beautiful spaces—it’s a scroll-stopping, memory-making, profit-building business model. And they want to teach you all about it. We’re discussing what Vacation Rental Design is (and isn’t), what kind of designer it’s best suited for, along with the content and what to expect at this year’s summit, because the more educated and better prepared you are as a designer in this niche, the more value you’ll bring to vacation rental owners and property managers, who will want to use your services again and again.

Jessica Duce, Jane Dagmi and Ericka Saurit's Ah-Ha Moments

“Vacation rental design is not staging, it's not residential design, it is unique…It has a lot of layers. But it also has, in my opinion, some of the greatest rewards for a designer for creativity.” – Jessica Duc

“The more educated and the more prepared [vacation rental designers] are, the better of value they can sell, the more they can sell design as a sales tool [for the vacation rental owner].” – Ericka Saurit

“Designers are real arbiters of taste. They curate lifestyles for their clients. They can curate vacations. Their expertise goes beyond picking the furniture…[to] create more income that way. They are really curating that person's entire experience. That's a big responsibility and one to really accept and embrace if you're up for it.” – Jane Dagmi

More About Ericka Saurit

Ericka began her career as an interior designer, working with ESI (now NBBJ) in New York and Ralph Appelbaum Associates in Beijing for numerous cultural and hospitality clients throughout Asia, the United States, and Europe, and transitioned to a career in marketing for home brands in 2012. Ericka is an inspiring and motivating public speaker—frequently invited to lead industry discussions on marketing, brand strategy, and storytelling at conferences in the US and abroad. A southerner at heart and traveler by trade, she maintains residence in both North Carolina and the south of France.

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Other Shows Mentioned: AWDB #351: Power Talk Friday: Jane Dagmi: Editor in Chief of Designers Today AWDB #368: Jessica Duce: VRBO Interior Design AWDB #437: High Point Market: Plan a Successful Trip AWDB #606: Phoebe Oldrey: How a Niche Can Give New Life to Your Business AWDB #770: Tiffany Cassidy: Niching into Vacation Home Design AWDB #868: Jill Cole: Sustaining a Prosperous Hospitality Design Firm in an Ever-Changing World AWDB #894: Jessica Duce: The Vacation Rental Design Summit at High Point Market Other Shows Mentioned: VRD Summit - HPXD - High Point x Design

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