Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

95 - Livecasts — How We’re Using Them To Convert Leads Into Customers


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Livecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah!

In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients.

FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy reference handout: 9 Tips for Successful Livecasts

Listen to this episode to hear more about:

  • How you can stream your EXISTING events and expand your audience
  • How including a Livecast option in your offer can overcome objection at the point of purchase - especially if your offer includes a live event
  • Why a Livecast can make your life easier in terms of not having to do live events at all (or at least not in geographically diverse areas)
  • What opening “Suzi’s Bar” had to do with one of our more successful Livecasts ever!
  • The exact point in your sales process to offer a Livecast for maximum impact
  • Why you want to include “ads” in your show and how and when to position them
  • The secret to including guests on your Livecast
  • Much, much more...

Also mentioned in this episode:

  • Episode 81 -How To Write a Call To Action - From Buttons to Blogs with the wonderful Joanna Wiebe
  • Episode 13 - Call To Action Mistakes and Must Haves
  • Zoom
  • Mevo
  • Mevo Customer Group
...more
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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That WorksBy HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

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