95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.

Taylor and Richard dive deep into:

• The real odds of building a valuable brand

• Why success in ecommerce is often delusional by design

• How to align your business model with your personal financial goals

• The traits that separate the 5% from everyone else

If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you.

Show Notes:

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• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

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