Today With Nina Parvaresh:

Hi, welcome to a Well Designed Business. My guest today, Nina Parvaresh, founder and principal of Concept-Me, is the definition of a go-getter. After training as an architect in Paris, Nina began her career at the age of 23 by jumping foot-first into a full-scale design project in the Middle East. Nina has faced many unique challenges. And yet, in many ways Nina struggles with the same things that many entrepreneurs do—trying to break away from the grind to focus on becoming the CEO. Today, she’s here to talk about the unique aspects of global design work, the importance of knowing your clients and understanding the market, and how she hopes to grow her firm.

Nina Parvaresh's Ah-Ha Moment

“This is not a job you can do individually. You need to be able to count on people as the years go by, and you need to be able to surround yourself with experts that are better than you.” -Nina

More About Nina Parvaresh

As a boutique scale firm, my vision for Concept Me was to handle projects in a very holistic manner that takes the project from A to Z. Whatever we do is always focused on creating a unique personality for any space. My aim is to have clients that trust us blindly, tell us what they want, and then get peace of mind until we hand over the project they had seen in their mind’s eye. We’ve made this possible at Concept Me with our multi-disciplinary team and their international talent. I take it upon me to understand my client’s mindstate, to reassure them, to direct their vision and to inform them of the rationale behind our design choices and how we can bring their space to life in the best way possible. As part of a multi-disciplnary team, one that is driven by creative input, it can become challenging to keep all the creative choices from different people consistent, so that’s where I come in so we can have a final, polished, cohesive space instead of a pastiche. And finally, one of the hats I wear is the business development hat, whereby I keep signing deals while heading the design department!

Connect with Nina Parvaresh

Website

Instagram 

Facebook 

TikTok

YouTube

LinkedIn

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