Jack Gibbons is the coo of FB Society in Dallas, TX. Jack Gibbons was a Business major at The University of Dallas. He started working at Pappas Restaurants in 1983 as a server and worked his way up to Concept Leader within the company across 25 years. He joined Twin Peaks as their President when they had only 4 locations in 2007 until 2015. In 2007 he started FB Society with a business partner and it has 8 concepts operating today with Gibbons as the company CEO.

Check out episode 819 with Clay Dover as mentioned in today's episode!

Check out episode 694 with Kulsoom Klavon as mentioned in today's episode!

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Favor success quote/mantra:

• "Having the courage to create experiences never imagined."

In this episode with Jack Gibbons we will discuss:

• The intentionality of language
• Food halls
• Branding
• Scaling
• Real estate strategy
• Challenges to the industry as a whole going forward

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Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
   • Coffee
2. What is your biggest weakness?
   • Taking on too much
3. What's one thing you ask or look for when interviewing/growing your team?
   • Real people, not fake
4. What's a current challenge? How are you dealing with it?
   • Getting the best people who are smarter than I am
5. Share one code of conduct or behavior you teach your team.
   • Professionalism
6. What is one uncommon standard of service you teach your staff?
   • Quality of ice and glassware
7. What's one book we must read to become a better person or restaurant owner?
   • Unreasonable Hospitality by Will Guidara
   • GET THIS BOOK FOR FREE AT AUDIBLE.COM 
8. What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
   • 1Huddle - gamification of training
9. What is one thing you feel restaurateurs don't do well enough or often enough?
   • Eat in their own restaurants
10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Spend as much fun with your family as you can and do fun things together
    • Pour yourself into your work and if you're going to create a product, make an exceptional product
    • If you're going to spend time with people at work, make sure they are exceptional people and doing fun things together

Contact:

Website: https://www.fb-society.com

Thanks for listening!

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Huge thanks to Jack Gibbons for joining me for another awesome episode. Until next time!

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