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“Sometimes your crew believes in you more than you believe in yourself—and that’s enough.”

In this episode of the MidPacker Pod, Troy sits down with Emory Atterberry—a trail runner, creative, and co-founder of Hyperlyte Liquid Performance. What started as an idea with his friends turned into a performance nutrition brand powering up some of the gnarliest races out there.

Emory takes us inside his Leadville 100 experience—his first 100-miler—and it’s packed with heart, grit, and some hilarious behind-the-scenes moments. From quad blowouts at mile 38 to a life-changing climb up Powerline in the dark, this race wasn’t just about finishing. It was about confronting pain, embracing vulnerability, and choosing to keep going when everything screamed "stop."

In this episode:

• How Emory’s inner drive, shaped by his upbringing and love for sports, led him to ultra running

• The emotional rollercoaster of Leadville 100, from blowing up to rising back up with support from friends and crew (including a pep talk from Andy Glaze)

• Behind the scenes of Hyperlyte's new H2C formula—crafted by runners, for runners

• The lessons Emory learned from the struggle—and how he plans to carry them forward
  

  
  

Whether you’re training for your first 50K or your fifth 100, Emory’s story will remind you that the magic happens when you go deep—and don’t back down.

Relevant Links

• Leadville Trail 100 Run

• Hyperlyte Liquid Performance

• Hyperlyte on Instagram

• Andy Glaze on Instagram
  

Partner Links:

Janji - Janji.com

A big shoutout to our sponsor, Janji! Their running apparel is designed for everyday exploration, and 2% of sales support clean water initiatives worldwide. Plus, with a five-year guarantee, you know it's gear you can trust. Check them out at janji.com,Use the code MIDPACKER for 10% off your order.

Hyerlyte Liquid Performance - https://www.hyperlyteliquidperformance.com

Made by the ultra-endurance athlete, for the ultra-endurance athlete.

More Carbs, More Dirt, More Miles.

Check them out at hyperlyteliquidperformance.com

Use the code MIDPACKER for 10% off your individual order and 10% off your first subscription order.

“The Kid” Hans Troyer Documentary

Training Peaks - https://www.trainingpeaks.com/midpacker/A training app as versatile as you.

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Bear Butt Wipes - Bearbuttwipes.com

Portable individually wrapped wipes for when nature calls and a DNF is not an option. 

Bear Butt Wipes: Stay wild. Stay clean.

Check them out at Bearbuttwipes.com

Use the code MIDPACKER for 10% off your order.

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Emory Atterberry, Leadville 100, Hyperlyte, endurance, ultra running, trail running, mental toughness, startup life, Andy Glaze, H2C, crew, DFL, redemption, perseverance, sports culture, long-distance running