Strategy Hour | Online Marketing for Business Growth

961: How to Land Celebrity-Level Press Without Being Famous (Yet)


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You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in. 

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Episode Highlights

  • Visibility on Purpose: The Origin Story [0:00:53]  
  • Why You Don’t Have to be Famous to Be Featured. [0:04:29] 
  • How to Find Where You Want to be Featured. [0:07:38] 
  • The One Thing Most People Get Wrong About Pitching. [0:11:16] 
  • What You Need to Do Before You Even Start. [0:22:18] 
  • Fighting Overwhelm and Imposter Syndrome. [0:28:17] 
  • How to Know When It’s Time to Hire PR Help. [0:38:05] 
  • The First and Simplest Step You Can Take Today. [0:44:24] 
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    Strategy Hour | Online Marketing for Business GrowthBy Abagail Pumphrey - Business Strategist

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