With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: "There's no way I can do that!"

If you're not careful, you can easily start to feel like a failure when your strategy seems insufficient or imperfect compared to what you hear "other people" doing. But what if imperfect and incomplete is "good enough?" I share with you the concept of "minimal viable marketing." Is there such a thing? How can you stop the comparison trap and find your "good enough"?