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In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization.

The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education.

They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work.

Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson

Takeaways

• Chiropractic practice can become routine and less complicated over time.
• The diversity in chiropractic practices can be both beneficial and challenging.
• Professional referrals can be difficult due to the lack of standardization in chiropractic care.
• Self-identification in chiropractic can limit practice opportunities.
• Effective marketing attracts the right patients and repels the wrong ones.
• Congruence between personal branding and practice environment is crucial.
• Social media can be leveraged for long-term patient attraction.
• Financial stability is essential for sustaining a chiropractic practice.
• New chiropractors often struggle financially, impacting their ability to seek help.
• Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI.
• Chiropractors must embrace an entrepreneurial mindset.
• Understanding the ad process is crucial for ad success.
• Many chiropractors lack business acumen and motivation.
• Chiropractic schools should provide the opportunity for better business education.
• The adjustment is a unique skill that needs emphasis.
• Chiropractors can change lives through their work.
• Emotional rewards in chiropractic practice are profound.
• The profession needs to honor the adjustment as its core.
• Chiropractors should strive for excellence in their practice.