How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce Growth Consultant at Google, to discuss how to scale your online store profitably using Google Ads.
Show Notes:
<ul>
 <li>Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: <a href="https://bit.ly/3ZLKfjw">https://bit.ly/3ZLKfjw</a></li>
 <li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com">podcast@commonthreadco.com</a> to ask us any questions you might have about the world of ecomm.</li>
</ul>

How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce Growth Consultant at Google, to discuss how to scale your online store profitably using Google Ads. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: https://bit.ly/3ZLKfjw The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce Growth Consultant at Google, to discuss how to scale your online store profitably using Google Ads.
Show Notes:
<ul>
 <li>Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: <a href="https://bit.ly/3ZLKfjw" rel="noopener noreferrer">https://bit.ly/3ZLKfjw</a></li>
 <li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com" rel="noopener noreferrer">podcast@commonthreadco.com</a> to ask us any questions you might have about the world of ecomm.</li>
</ul>

A Google Rep Shares His Secrets

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Business

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday &amp; Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor &amp; Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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A Google Rep Shares His Secrets

A Google Rep Shares His Secrets

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