Michael Hirschfeld discusses his over 50-year career in the retail real estate industry, focusing on urban markets across the U.S. He started in 1970s New York City at a time when retail brokerage was not the developed field that it is today. He speaks to the evolution of urban retail, the impact of changing market dynamics on retail real estate, and future opportunities within the industry. He also talks about the broader transformations in New York City's urban landscape, providing insights into how shifts in demographics, technology, and consumer behavior have influenced urban retail environments.

Michael Hirschfeld is a Vice Chairman at JLL.

James Cook is the Director of Retail Research in the Americas for JLL. 

Special thanks to Ebere Anokute for conducting the interview.

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