Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits.

This might sound unrealistic, as our usual strategy for attracting more clients typically involves generating fresh leads, expanding our email list, or designing new ad campaigns to draw in new members to the gym.

There's also the important aspect of nurturing relationships with these new gym-goers, going above and beyond, and earning their trust – all crucial for a gym's long-term success.

But what if these potential clients already know and are keen to return to your gym? Yes, we’re talking about your past clients. Have you ever wondered if it's worth reconnecting with them?

In this episode, we dive into that big topic: getting your past clients back.

These individuals once benefited from your services but eventually left for various reasons. Now, they're just names in your database, not receiving any of your attention, and here lies untapped potential.

Past clients won't simply return on their own. It's challenging for them to just show up again, especially if they left feeling a bit lazy or like they've failed. There's a significant psychological barrier to overcome.

But with some encouragement, they will return. They need your personal invitation, and you don’t need extensive preparation for that. Remember, these are people who already know, like, and trust you. They've paid you before, so there's no need to start from scratch.

A few thoughtful messages and emails expressing that you've been thinking about them, that you miss them, and that you prefer their familiar presence to attracting new clients can make all the difference.

This strategy has been successfully used within the Iron Circle for years. So, if you're looking for an innovative approach to increase your client base without the hassle of new leads, extra spending, or complex marketing tactics, this episode is a must-listen. 

Tim and Randy are going to share the exact campaign that's been a winner time and again.

Tune in now and learn how to bring those past clients back in!

Key Takeaways:

• Intro (00:00)
• New product - The Forge (02:04)
• Re-engaging with past clients (04:24) 
• Why start from scratch if tweaking and fine-tuning works (07:37)
• Maintain the relationship, even if you lose the business (08:29) 
• Make it easy for people to cancel (12:06) 
• Reusing a successful campaign to win back past clients (14:35)
• Segmenting your email lists (18:34)
• Recap (20:13)

Additional Resources:

- Subscribe to The Forge education platform

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!