If you’re tired of cold calling, chasing leads, or feeling like your credibility is always on trial—this one’s for you.

I sat down with author and CRE strategist Ed Winslow to talk about how he built an inbound lead machine using proof, positioning, and online authority. The same approach that got him featured on the front page of the New York Times—twice.

📌 This isn’t theory. It’s a playbook for brokers who want everyone to trust them before they even say a word.

👥 Who this episode is for:

• Brokers tired of feeling invisible online
• New agents looking to stand out fast
• Top producers who want to scale without burnout
• Anyone still relying on CoStar and cold calls alone

🎯 We talk about:

• How Ed landed on the front page of the New York Times (twice)
• The “proof stacking” formula that converts browsers into buyers
• Why market reports > mass mailers
• The exact SEO strategy that beats LoopNet in local search
• How to create one-page case studies that generate inbound leads
• Why niching down is the ultimate advantage
• The secret to building a brand without paid ads

This episode will change the way you think about branding, lead gen, and reputation—online and offline.

🎧 Hit play and start proof stacking your way to more deals.

📚 Grab Ed’s book: Proof Stacking – Available on Amazon
🌐 Learn more: onepagecasestudies.com
💬 Connect with Ed on LinkedIn

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