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Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

A Smarter Way to Think About Growth in 2026 — A new year perspective on what to stop tolerating — and what to fix now.

Happy New Year!

Firstly, most surgeons start the year thinking about what they want more of in 2026:

• More consults

• More booked surgery

• More predictability

• Less chaos

Secondly, that focus is normal.

However, the latest "Beauty and the Biz" podcast takes a different approach. Moreover, it is inspired by Charlie Munger, Warren Buffett's longtime partner, and one of the most quietly effective thinkers of our time.

Interestingly, most people don't realize Munger was the strategic mind behind the scenes. Consequently, his thinking profoundly influenced Buffett and Berkshire Hathaway's extraordinary success.

For example, one of Munger's simple principles is: "Invert. Always invert."

Instead, instead of asking, "What should I add?" ask this question: "What is quietly holding me back? How do I stop it?"

Additionally, in this "Beauty and the Biz" episode, we explore how this approach applies directly to cosmetic practices. Specifically, it is relevant for lead conversion.

Importantly, many practices don't fail because of talent, marketing, or effort. Rather, they struggle because they tolerate:

• First, accepting inconsistent revenues as normal

• Second, leads being "handled" but not converted

• Third, inconsistent follow-up processes

• Fourth, good staff drifting without feedback

Furthermore, a common — and costly — example is the patient coordinator role. Notably, conversion is rarely intuitive. Also, it is rarely trained or managed properly. Consequently, left alone, even good coordinators drift. Instead, with structure, they thrive.

In fact, in the podcast, you'll learn:

• First, why "being nice" isn't enough to convert cosmetic consults

• Second, how uncertainty — not price — kills decisions

• Third, what happens when coordinators are trained and held accountable

• Fourth, why fixing a few silent breakdowns often does more than adding new strategies

Finally, if you're planning for a smoother, more predictable 2026, this "Beauty and the Biz" episode is a conversation worth listening to.

Moreover, enrollment in the "Converting Academy" closes this week!

Additionally, when you enroll by then, you receive three high-value bonuses. These include coordinator compensation plans, follow-up frameworks, and the hiring blueprint — all at no extra cost.

Ultimately, if improving conversion consistency is on your "Fix '26" list, join the "Converting Academy" now.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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