Part One – A step-by-step framework on how to create your LinkedIn profile

Series: How to Use LinkedIn as a Tradie

Guest: Jacob Bracey, founder and director of Underdog Agency

 

LinkedIn is a powerful tool to connect with other people, companies, and organizations for job opportunities. Even if you think you don’t need this platform, it is an excellent avenue for you to expand your network, among many other benefits. However, setting up a LinkedIn profile and using it to attract clients has been a constant dilemma for many tradies.

You will learn all about maximizing your LinkedIn page in our How to Use LinkedIn as a Tradie series. For the first instalment, our guest--the founder and director of Underdog Agency, Jacob Bracey, talks about the proper way to create a LinkedIn profile to help you find potential customers.

After all, if you’re starting a business and you want to take advantage of different online platforms such as LinkedIn, it is a must that you present yourself and your business correctly and professionally.

For other similar stories to help you get started, you may check these episodes:

• TSS101 – Why You Need To Be Marketing Online – [LINK]
• TSS171 – Creating A Million Dollar Design Build Business – [LINK]
• TSS186 – How To Make The Most Out Of Your Network – [LINK]
• TSS219 – Zero To A Million In Four Years – [LINK]

 

About this podcast, ‘A step-by-step framework on how to create your LinkedIn profile’ Podcast Highlights:

• 7:15 – About Underdog Agency
• 10:48 – Customizing LinkedIn URL
• 12:55 – Your LinkedIn profile photo
• 16:50 – Service tagline on your profile
• 19:30 – LinkedIn connections and contacts
• 21:05 – Expanding about your service in the “About” section
• 24:31 – Posting and sharing activities relevant to your service 
• 29:10 – Elaborating on your past job experiences
• 30:03 – Your educational background
• 31:31 – Showcasing your skills on your profile
• 33:14 – Recommendations from others

 

In this episode, we’ll go through each section of a LinkedIn profile, its functions and importance, and how you can maximize it to rea

Your Next Step:

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