🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you.

They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift.

🎥 Watch the full episode: https://youtu.be/g43-VItf72Q

KEY CHAPTERS
00:00 - Introduction
02:06 - Google Changed the Rules
03:10 - Meet Ethan Carter
03:49 - A Real Trade Business Example
06:00 - The New Target CPA Behaviour
07:53 - Which Campaigns Are Affected
11:02 - The Limited by Budget Risk
15:32 - A $1,000-a-Day Case Study
17:10 - Monitor Before You React
21:44 - Three Checks for Exposure
27:21 - Option One: Reset the Target
28:52 - Work Backwards From Job Value
31:54 - Alternative Bidding Strategies
35:27 - When More Budget Makes Sense
36:27 - The Cost of Doing Nothing
40:13 - What to Check This Week
42:21 - What to Ask Your Agency
43:31 - Know Your True Acquisition Cost
46:25 - Closing Remarks and Resources

About the Guest: Ethan Carter
Ethan Carter is an Ads Specialist and Account Manager at Tradie Web Guys, where he manages paid advertising campaigns for trade and contractor businesses. He works directly with campaign data, bidding strategies and lead costs to help clients generate profitable opportunities rather than simply buying more traffic.

Want help understanding what this change means for your campaigns?
🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

#podcast #thesiteshed #tradiewebguys #googleads #leadgeneration #tradiebusiness #paidsearch #digitalmarketing

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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Every tradie and contractor is being sold an AI robot to answer their phones right now, and most of them are about to waste their money. Matt Jones goes solo on this one to explain why the missed call was never the real problem. Leads do not die on the phone, they die in your inbox, and bolting AI onto a fractured system just helps you lose jobs faster.

Matt covers where AI genuinely wins for trade businesses, speed to lead, after hours call capture and inward facing reminders that push humans to follow up, and where it consistently backfires, deep qualification, quoting and papering over a sales process that was never properly defined. He then maps the full lead management flow the agency runs with clients, capture, respond, pursue, qualify and nurture, including the Sydney solar business that went from 2% to 77% conversion once humans went back on the phones. If someone has told you AI is the answer, listen before you sign up to anything.

🎥 Watch the full episode: https://youtu.be/EFsiq892xlE

KEY CHAPTERS
00:00 - Introduction
01:40 - The AI Robot Pitch Every Tradie Hears
02:32 - Leads Die in Your Inbox
03:29 - Where AI Wins: Speed to Lead
04:53 - After Hours Call Capture
05:33 - Follow Ups and the Eighth Touch
06:41 - Where AI Backfires: Deep Qualification
08:25 - Quoting Chaos and Price Shock
09:27 - Why a Broken Process Stays Broken
11:03 - Solar Case Study: 2% to 77%
13:07 - Mapping Your Critical Client Flow
15:29 - Capture: Every Lead Into a CRM
16:55 - Respond: The Five Minute Rule
18:26 - Pursue: Twice a Day for Five Days
22:00 - Qualify: The Discovery Call
24:28 - Nurture: Useful, Relevant, Frequent
27:03 - Get Your Impact Roadmap
28:37 - Closing Remarks and Resources

About the Host: Matt Jones

Matt Jones is the founder of Tradie Web Guys and the host of The Site Shed. He works with tradies and contractors every day on the sales and marketing systems that turn leads into booked jobs. This episode is a straight read of what the agency sees working and failing across client accounts right now.

Website: https://www.tradiewebguys.com.au/
Impact Roadmap session: https://www.tradiewebguys.com.au/
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
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#podcast #thesiteshed #tradiewebguys #aiforbusiness #speedtolead #leadmanagement #salesprocess #tradiebusiness

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

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• Instagram: @thesiteshed
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• Website: thesiteshed.com
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You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

You can run a business on four hours sleep, servo food and caffeine for a while. Then your body sends the invoice. Matt Jones sits down with Dr. B. Stephen Sanders, founder of Whole Men's Health, a physician who hit the wall himself in his late 30s with brain fog, fatigue and low libido at the exact point his career and family life were going well. His conclusion after ten years in primary care and years running men's health clinics is blunt. Most blokes normalise exhaustion until their performance, their relationships or their health force the issue.

Stephen breaks down the foundations that drive about 80 per cent of the result, which are sleep, nutrition and training, then covers what baseline blood work should actually include and how to read testosterone labs alongside symptoms instead of chasing a script. Matt and Stephen get into magnesium, vitamin D, zinc, omega 3s and creatine, why there is no one size fits all nutrition plan, the 3pm crash, peptides, and why trying to fix ten things at once collapses after 30 days. If you have been using your age as the excuse, this conversation takes it off you.

🎥 Watch the full episode: https://youtu.be/6seUic6paUw

KEY CHAPTERS
00:00 - Introduction
01:49 - Meet Dr. Stephen Sanders
02:41 - The Wall He Hit in His Late 30s
04:08 - Why the 40s Hit Different
07:13 - Ageing Is Not an Excuse
11:28 - Training at 40 Versus 20
12:53 - The Foundations Are 80 Percent
16:20 - Relationships and Mindset
18:14 - Sleep, Training and Nutrition
19:33 - There Is No One Size Fits All
22:58 - Supplements Worth Taking
27:07 - Get Baseline Blood Work
30:11 - Testosterone, TRT and Symptoms
31:43 - The 3pm Crash
35:02 - You Are the CEO of Your Health
36:21 - Habits Beat 30 Day Sprints
43:16 - Health Scares and Second Chances
46:14 - Phones, Kids and Presence
49:21 - Closing Remarks and Resources

About the Guest: Stephen Sanders
Dr. B. Stephen Sanders is a board certified family medicine physician and the founder of Whole Men's Health, with clinics in Florida and Alabama plus nationwide telehealth. He spent his first ten years in traditional primary care before hitting his own wall in his late 30s, then rebuilt himself from the inside out. He now works with entrepreneurs, business owners and high performing men on energy, hormones, recovery and long term vitality. Husband and father of four.

Website: https://www.wholemenshealth.com
Work with Dr. Sanders: https://www.wholemenshealth.com/provider/b-stephen-sanders-md-mph
LinkedIn: https://www.linkedin.com/in/stephensandersmd

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
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#podcast #thesiteshed #tradiewebguys #menshealth #burnout #tradiebusiness #testosterone #longevity

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

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• Website: thesiteshed.com
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Most plumbing businesses are losing jobs before the technician even picks up a wrench — because they're selling when they should be diagnosing. Matt Jones sits down with Chris Fresh from The Plumbing Sales Coach to break down why the traditional hard sell is costing trade businesses revenue, reputation, and repeat customers. Chris spent seven years inside a plumbing operation — first as a customer who hated the experience, then as the person who rebuilt it from the inside. Now he coaches hundreds of plumbing companies across the US, Canada, Australia, and the UK on a service-first approach that's turned $238 average tickets into $1,400-plus.

This episode unpacks Chris's four-step diagnosing framework (symptom, cause, connections, and what else works just like it) and the three-option system that's pushing some of his clients past 96% close rates without a single pressure tactic. You'll hear why every call should trace from the fixture to the main, how to present repair-replace-upgrade options that let the customer decide, and why call-out fees become irrelevant when your conversion rate is high enough. If you've ever wondered how to increase your average ticket without feeling like a used car salesman, this one's worth your time.

🎬 Watch the full episode on YouTube: https://youtu.be/-Yky8V4j4iw

KEY CHAPTERS
00:00 - Introduction
01:54 - Meet Chris Fresh
02:37 - Looking for Problems Is Your Obligation
07:31 - Maximising Customer Lifetime Value
09:23 - Unreasonable Hospitality in Plumbing
12:22 - The Four-Step Diagnosing Framework
14:25 - Natural Progression vs Checklists
16:40 - Photo-Based Diagnosing Process
19:16 - Increasing Average Ticket Size
21:26 - Spend More to Win the Customer
23:49 - The Seventy Thousand Dollar Lifetime Value
25:24 - When Customer Retention Falls Away
29:04 - Lessons from Car Dealerships
34:18 - The Call-Out Fee Debate
35:34 - Fixing Conversions With the Three-Option System
41:31 - Memberships That Actually Work
45:04 - Closing Remarks and Resources

About the Guest: Chris Fresh
Chris Fresh is the founder and CEO of The Plumbing Sales Coach, based in Indianapolis, Indiana. A former carpenter turned home service operator, he spent seven years running and rebuilding a plumbing business before launching a coaching programme that now works with hundreds of plumbing companies across the US, Canada, Australia, and the UK. His approach centres on diagnosing over selling and giving customers the information they need to make their own decisions.

Website: https://www.theplumbingsalescoach.com/
LinkedIn: https://www.linkedin.com/in/christopher-fresh-2a375076/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
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#podcast #thesiteshed #tradiewebguys #plumbingsales #salesprocess #customerexperience #tradesbusiness #serviceoversales #closingdeals

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Most trade business owners are running flat out, grinding through 12-hour days, and wondering why nothing ever seems to get easier. Matt Jones sits down with Matthew Jones from Cube Performance to unpack why no business will ever outperform the person running it. 

Drawing on 35 years in the business space — including running his own plumbing business and coaching thousands of trade business owners — Matthew lays out the real reason so many owners hit a ceiling: they've accidentally become the engine of their business instead of its architect.

This episode breaks down the Personal Operating System — a structured approach to protecting the three things that matter most: energy, focus, and priorities. You'll hear practical takeaways like auditing your sleep for seven and a half hours a night, scheduling 30 minutes of movement daily, blocking deep work into your calendar three times a week, and identifying the one question your team keeps asking you (because that's where your biggest dependency sits). If you've ever told yourself you're "too busy" to work on the business, this conversation will challenge that — and give you a framework to change it.

KEY CHAPTERS
00:00 - Introduction
03:15 - Meet Matt Jones: Cube Performance
05:35 - Why Owners Neglect Themselves
06:40 - Running A Business Is Brutal
08:57 - The Personal Operating System
09:54 - Why You Need To Step Away
11:23 - More Hours Is Not The Answer
19:10 - Energy, Focus And Priorities
22:58 - Sleep As The Foundation
29:28 - Food, Supplements And Balance
34:44 - Movement As Non-Negotiable
36:09 - Clear Start And Finish Times
39:16 - Focus As Competitive Advantage
41:38 - The Pomodoro Deep Work Hack
48:08 - Finding Your Vital Few Priorities
60:42 - Three Audits To Start Tomorrow
65:33 - Cube Performance's Annual Conference
67:06 - Closing Remarks and Resources

About the Guest: Matthew Jones
Matthew Jones is the founder of Cube Performance and the Institute of Trade Professionals, based in Australia. A former plumber turned business coach, he's spent over 20 years helping trade business owners shift from being enslaved by their business to building operations that run without them. His background includes working with Olympic athletes in sprint kayaking, and he brings that same performance-driven discipline to business coaching.

Website: http://www.cubeperformance.com.au/
LinkedIn: https://www.linkedin.com/in/matthewjonesthecube

Catch Matt's previous appearances on The Site Shed: From A to B,  Mastering Business Mindset,  Pricing for Profit, Brand Planning, Managing Guilt and Planning a Profitable Business Exit.

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
 ⭐ https://lovethepodcast.com/TheSiteShed

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#podcast #thesiteshed #tradiewebguys #businesscoaching #personaloperatingsystem #tradiebusiness #highperformance #mindset #energymanagement

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

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Follow The Site Shed:

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• Instagram: @thesiteshed
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• Website: thesiteshed.com
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 

80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life. 

In this episode, Matt Jones sits down with Shayne Connolly, a returning guest who spent the last few years turning his trade business into something he could actually sell, then went through the process of doing exactly that. Shane walks through the mindset shift from "business owner" to "asset owner," why the emotional side of exiting gets ignored in favour of the mechanics, what he wishes he'd asked himself before signing anything, and why he's now building a platform to help other owners see the asset sitting in front of them before it's too late to plan for it. 

🎥 Watch the full episode: https://youtu.be/WGlussL7LIg 

KEY CHAPTERS 

00:00 - Introduction 

01:56 - Meet Shayne Connolly 

03:38 - Two Life-Changing Events at Once 

04:38 - The Emotional Side of Selling a Business 

06:43 - Knowing Your Exit Number 

07:55 - From Business Owner to Asset Owner 

09:48 - The Golden Handcuffs Problem 

12:00 - Why He'd Rather Build Than Run 

23:12 - The Conversation With His Wife 

25:16 - Selling to Someone He Already Trusted 

34:52 - Did He Even Need to Sell? 

37:47 - Why Brokers Were a Waste of Time

45:11 - The First Chapter Is: Do You Really Want This? 

46:26 - Closing Remarks and Resources 

About the Guest: Shayne Connolly built his trade business into a genuine asset, one that could run without him, then sold it to a trusted team member rather than going through a broker. He's the author of Exit Plan and is now building OwnerHQ, a platform designed to help business owners understand the real value of what they've built and plan their exit long before they need one. 

Website: https://exitplan.au 

Software (in beta): https://ownerhq.biz 

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/ 

YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial 

Instagram: https://www.instagram.com/tradiewebguys/ 

LinkedIn: https://au.linkedin.com/company/tradie-web-guys 

Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed 

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#podcast #thesiteshed #tradiewebguys #sellingbusiness #exitstrategy #businessvaluation #tradiebusiness #mindset 

Your Next Step:

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Follow The Site Shed:

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Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is. 

Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece. 

🎥 Watch the full episode: https://youtu.be/nfpOojSuPf4 

KEY CHAPTERS 

00:00 - Introduction 

02:02 - Meet Justin Herald 

02:23 - The Eight Invisible Things 

04:21 - Expectation, Effort And Certainty 

07:52 - Personalisation And The Phone Test 

10:05 - Consistency Across Your Team 

11:58 - From $1.25 To A Global Brand 

16:18 - Why Service Rebellion Exists 

19:13 - Say Something, Even Nothing 

23:37 - The Reason Behind The Form 

29:16 - Hiring For Personality 

31:34 - Paying For Referrals 

34:02 - The Market You're Not Tapping 

37:21 - Letterbox Drops And QR Codes 

45:22 - Websites Are For Storytelling 

48:46 - The Emotional Bank Account 

54:18 - Service Rebellion, The Book 

55:52 - Closing Remarks and Resources 

About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring. 

Website: www.ServiceRebellion.com 

Referral system mentioned in the episode: www.ReferUsNetwork.com 

LinkedIn: https://www.linkedin.com/in/justinherald/ 

CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed 

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#podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth

Your Next Step:

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Follow The Site Shed:

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• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Free payment processing scorecard & consult: https://flobizsolutions.com/

Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Business Solutions to pull apart the machinery behind every transaction: where your fees really go, why the "3.4%" on your statement is often the least of your worries, and how proprietary software quietly inflates what you pay year after year. 

Jimmy has worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume, so he knows exactly where trade business owners bleed cash. You'll learn how to work out your true effective rate in under two minutes, the three compliant ways to pass fees on to customers without copping a fine, and why chargebacks and "friendly fraud" might be costing you 2 to 4% of revenue a year. If you take card payments, and you do, this one pays for itself. 

🎥 Watch the full episode: https://youtu.be/m3SqkAHOzuk 

KEY CHAPTERS 00:00 - Introduction 

02:04 - Meet Jimmy Moore 

02:29 - The Payment Topic Nobody Covers 

05:26 - Still Keying Cards By Hand 

08:10 - Pay Links Speed Up Cash Flow 

09:08 - Surcharge, Discount or Dual Price 

11:54 - The Compliance Crackdown 

14:21 - Three Hands In The Cookie Jar 

16:05 - The Million Dollar Fee Bill 

16:56 - Know Your Effective Rate 

23:53 - Staying PCI Compliant 

26:55 - Card Not Present Risk 

33:47 - Breaking Free From Software Lock-In 

37:13 - Start With Your Statements 

40:54 - The Rewards Card Maths 

43:46 - Chargebacks And Friendly Fraud 

49:42 - Jimmy's Free Scorecard 

51:24 - Closing Remarks and Resources 

About the Guest: Jimmy Moore Jimmy Moore is the driving force behind FLO Business Solutions in Columbia, South Carolina, where he helps field-service businesses get paid compliantly, at a fair cost, without the fee creep. Across his career he's worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume. He knows the payments world from the inside, which is exactly why he's good at spotting where trade business owners overpay. 

Website: https://flobizsolutions.com/
LinkedIn: https://www.linkedin.com/in/moorejimmy/ 

CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

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#podcast #thesiteshed #tradiewebguys #paymentprocessing #cashflow #merchantfees #chargebacks #tradiebusiness

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There is no shortage of people online telling you to let AI answer your phones. Matt Jones reckons it is quietly costing tradies jobs, and he has tested it enough to know. Matt sits down with Shelby Anderson from ServiceForge to unpack why a panicked customer with a flooded basement does not want to talk to a bot, and why the human touch still wins when it comes to closed jobs. They dig into where AI genuinely helps, where it falls over, and why so many trade businesses are leaving money on the table every time a call slips to voicemail. 

You will walk away knowing how to qualify leads without burning your own hours, why the KPI most owners chase is the wrong one, and how to get your call handling ready for seasonal surges before they hit. Shelby breaks down what ServiceForge actually does with 24/7 live answering, booking and lead qualification, and Matt runs the old model versus new model maths on why a full-time in-house receptionist rarely stacks up. If you have ever lost a job to a missed call, this one is for you. 

🎥 Watch the full episode: https://youtu.be/av3NCaE8SvQ 

KEY CHAPTERS 

00:00 - Introduction 

02:02 - Meet Shelby Anderson 

02:37 - The AI vs Human Debate 

04:04 - Where AI Falls Short 

05:04 - The New Sales Model 

07:01 - How ServiceForge Qualifies Leads 1

0:48 - Why Discovery Wins Jobs 

12:12 - The KPI Tradies Get Wrong 

13:59 - In-House vs Outsourced Costs 

15:27 - The True Cost of a Missed Call 

16:18 - Preparing for Seasonal Surges 

18:56 - Local Agents and Conversions 

20:49 - Where AI Is Headed 

23:17 - Using AI Without Losing Your Voice 

28:51 - Managing Sales Pipelines 

33:08 - Training Agents and AI Coaching 

35:30 - Final Advice for Tradies 

37:44 - Closing Remarks and Resources 

About the Guest: Shelby Anderson Shelby Anderson is the Operations Leader at ServiceForge, an all-in-one service provider that helps trade and home service businesses get found, get booked and get paid. Based in Texas, her team handles 24/7 live answering, booking and payment solutions so no call goes unanswered and no opportunity is missed. She is passionate about building reliable customer experiences that turn inbound demand into booked jobs. 

Website: https://www.serviceforge.com/ LinkedIn: https://www.linkedin.com/company/serviceforge/ 

CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

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#podcast #thesiteshed #tradiewebguys #answeringservice #missedcalls #leadqualification #tradiebusiness #customerexperience 

Your Next Step:

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60% of business transitions fail — and it's rarely the tax strategy that kills them. The real culprit is the stuff nobody wants to talk about: unclear expectations, poor communication, and the relationships between the people involved. Matt Jones sits down with Andrea Carpenter from The Transition Strategists to unpack why so many family business successions fall apart, and what trade business owners can do to make sure theirs doesn't. 

Whether you're thinking about stepping back in 2 years or 20, Andrea breaks down the three generations of transition thinking, the Transition Compass tool, and why starting the conversation 7 to 10 years out isn't too early — it's just smart. If you've ever thought about selling, handing down, or stepping away from your business, this one's for you. 

🎥 Watch the full episode: https://youtu.be/LCu3zgBwLho 

KEY CHAPTERS
 00:00 - Introduction
 00:55 - The Site Shed Hits 500 Episodes
 02:00 - Meet Andrea Carpenter
 02:20 - What Is a Business Transition?
 03:20 - Internal vs External Transition Options
 04:10 - Why Trade Businesses Are Now Sellable Assets
 07:00 - The Real Reason Transitions Fail
 10:30 - Transition 1.0, 2.0 and 3.0 Explained
 14:00 - Fairness vs Equality in Family Business
 19:00 - Designing the Transition With Your Successor
 22:00 - The Transition Compass Tool
 26:00 - How to Start the Conversation Early
 30:00 - Working Yourself Out of Your Own Role
 33:00 - How Long a Transition Really Takes
 37:00 - Why 75% of Owners Regret Selling
 41:00 - Closing Remarks and Resources 

About the Guest: Andrea Carpenter
Andrea Carpenter is the founder of The Transition Strategists and specialises in business succession and transition planning. She works with family-owned and privately held businesses — including trade and home service operators — to help owners design exits that actually work. Her focus is the human side of transition: the relationships, conversations, and structures that determine whether a handover succeeds or falls apart. 

Website: https://transitionstrategists.com/
Free resource: https://beforebuysell.com/
LinkedIn: https://www.linkedin.com/in/andreakcarpenter/ 

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
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Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

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#podcast #thesiteshed #tradiewebguys #businesstransition #familybusiness #exitstrategy #successionplanning #tradiebusiness

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

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Follow The Site Shed:

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• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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