🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 

There is no shortage of people online telling you to let AI answer your phones. Matt Jones reckons it is quietly costing tradies jobs, and he has tested it enough to know. Matt sits down with Shelby Anderson from ServiceForge to unpack why a panicked customer with a flooded basement does not want to talk to a bot, and why the human touch still wins when it comes to closed jobs. They dig into where AI genuinely helps, where it falls over, and why so many trade businesses are leaving money on the table every time a call slips to voicemail. 

You will walk away knowing how to qualify leads without burning your own hours, why the KPI most owners chase is the wrong one, and how to get your call handling ready for seasonal surges before they hit. Shelby breaks down what ServiceForge actually does with 24/7 live answering, booking and lead qualification, and Matt runs the old model versus new model maths on why a full-time in-house receptionist rarely stacks up. If you have ever lost a job to a missed call, this one is for you. 

🎥 Watch the full episode: https://youtu.be/av3NCaE8SvQ 

KEY CHAPTERS 

00:00 - Introduction 

02:02 - Meet Shelby Anderson 

02:37 - The AI vs Human Debate 

04:04 - Where AI Falls Short 

05:04 - The New Sales Model 

07:01 - How ServiceForge Qualifies Leads 1

0:48 - Why Discovery Wins Jobs 

12:12 - The KPI Tradies Get Wrong 

13:59 - In-House vs Outsourced Costs 

15:27 - The True Cost of a Missed Call 

16:18 - Preparing for Seasonal Surges 

18:56 - Local Agents and Conversions 

20:49 - Where AI Is Headed 

23:17 - Using AI Without Losing Your Voice 

28:51 - Managing Sales Pipelines 

33:08 - Training Agents and AI Coaching 

35:30 - Final Advice for Tradies 

37:44 - Closing Remarks and Resources 

About the Guest: Shelby Anderson Shelby Anderson is the Operations Leader at ServiceForge, an all-in-one service provider that helps trade and home service businesses get found, get booked and get paid. Based in Texas, her team handles 24/7 live answering, booking and payment solutions so no call goes unanswered and no opportunity is missed. She is passionate about building reliable customer experiences that turn inbound demand into booked jobs. 

Website: https://www.serviceforge.com/ LinkedIn: https://www.linkedin.com/company/serviceforge/ 

CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed 

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#podcast #thesiteshed #tradiewebguys #answeringservice #missedcalls #leadqualification #tradiebusiness #customerexperience 

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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60% of business transitions fail — and it's rarely the tax strategy that kills them. The real culprit is the stuff nobody wants to talk about: unclear expectations, poor communication, and the relationships between the people involved. Matt Jones sits down with Andrea Carpenter from The Transition Strategists to unpack why so many family business successions fall apart, and what trade business owners can do to make sure theirs doesn't. 

Whether you're thinking about stepping back in 2 years or 20, Andrea breaks down the three generations of transition thinking, the Transition Compass tool, and why starting the conversation 7 to 10 years out isn't too early — it's just smart. If you've ever thought about selling, handing down, or stepping away from your business, this one's for you. 

🎥 Watch the full episode: https://youtu.be/LCu3zgBwLho 

KEY CHAPTERS
 00:00 - Introduction
 00:55 - The Site Shed Hits 500 Episodes
 02:00 - Meet Andrea Carpenter
 02:20 - What Is a Business Transition?
 03:20 - Internal vs External Transition Options
 04:10 - Why Trade Businesses Are Now Sellable Assets
 07:00 - The Real Reason Transitions Fail
 10:30 - Transition 1.0, 2.0 and 3.0 Explained
 14:00 - Fairness vs Equality in Family Business
 19:00 - Designing the Transition With Your Successor
 22:00 - The Transition Compass Tool
 26:00 - How to Start the Conversation Early
 30:00 - Working Yourself Out of Your Own Role
 33:00 - How Long a Transition Really Takes
 37:00 - Why 75% of Owners Regret Selling
 41:00 - Closing Remarks and Resources 

About the Guest: Andrea Carpenter
Andrea Carpenter is the founder of The Transition Strategists and specialises in business succession and transition planning. She works with family-owned and privately held businesses — including trade and home service operators — to help owners design exits that actually work. Her focus is the human side of transition: the relationships, conversations, and structures that determine whether a handover succeeds or falls apart. 

Website: https://transitionstrategists.com/
Free resource: https://beforebuysell.com/
LinkedIn: https://www.linkedin.com/in/andreakcarpenter/ 

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
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Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review:
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#podcast #thesiteshed #tradiewebguys #businesstransition #familybusiness #exitstrategy #successionplanning #tradiebusiness

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

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• Website: thesiteshed.com
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If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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Your customers are already using ChatGPT to research contractors before they ever call you, and if you're not showing up in those results, you're handing jobs to your competitors. 

In this episode, Matt Jones sits down with Paul Redman from Contractor Commerce to break down exactly how AI is reshaping the quoting and lead generation process for tradies worldwide. Discover the tools and strategies top contractors are using right now to get found, build trust online, and close more work without ever picking up the phone.

KEY CHAPTERS
00:00 - Introduction
01:54 - Meet Paul Redman
02:23 - The Shift in Consumer Behavior
03:04 - Overcoming the Fear of Online Pricing
04:17 - The Growth of Contractor Commerce
06:22 - Positioning Yourself as the Go-To Expert
09:29 - The Strategy of Upfront Pricing
11:56 - Improving Conversion Rates with Transparency
14:07 - Competitive Pricing vs. Dealership Models
16:45 - Shifting KPIs for Better Business Results
19:02 - The Impact of AI and LLMs on Search
22:01 - Optimizing for AI Search Results
25:16 - AI as the Ultimate Virtual Salesperson
28:45 - The Future of High-Touch vs. AI Interactions
33:23 - The Value of Human Connection in Sales
37:46 - Educating Customers Through Transparent Pricing
41:43 - Closing Remarks and Resources

About the Guest: Paul Redman
Paul Redman is the founder of Contractor Commerce, a platform that helps home service businesses and contractors sell fully installed pricing, memberships, and services directly online, including through AI-powered buying journeys on their websites. Based in Charlotte, North Carolina, Paul grew up around the trades and has spent years helping contractors adapt to the shift in consumer behaviour, from in-home sales to fully digital, self-serve purchasing experiences.
LinkedIn: https://www.linkedin.com/in/paul-j-redman/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review:
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#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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📲 Watch On YouTube! https://youtu.be/6q0pRBBdreU

🎙 About Our Guest: Greg McElroy and Jon Fisk
Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that stop growth from destroying a business from the inside out.

CONNECT WITH GREG & JON
Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/
Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/
Website: https://www.crystalliq.com.au/

CONNECT WITH THE SITE SHED!
Website: https://www.thesiteshed.com
YouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
Facebook: https://www.facebook.com/thesiteshed
Instagram: https://www.instagram.com/thesiteshed/
LinkedIn: https://www.linkedin.com/company/the-site-shed/
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review:
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Love the audio version of this podcast? Subscribe to the link below:
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#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

More jobs, more staff, more revenue; and you're still growing broke?

In Part 2 of our CrystalLIQ series, Matt sits down with Greg and John to expose why scaling without financial systems is the fastest way to destroy your trade business. Learn why your P&L is the only scoreboard that matters, how to spot the traps before they bankrupt you, and the accountability framework that separates profitable tradies from busy ones.

KEY CHAPTERS
00:00 - Introduction
01:57 - Growth Traps and the Scaling Dilemma
04:42 - Case Study: High Revenue vs. High Debt
07:41 - The Foundation: Accurate P&Ls
10:48 - Financial Literacy for Business Owners
14:03 - The Profit First Business Model
17:41 - Dangers of Hands-off Bookkeeping
21:02 - Building Truth in Numbers
22:31 - Hiring and Strategic Capacity
25:21 - Employee Scorecards and Outcomes
27:54 - Accountability and the Business Entity
30:34 - Example: Managing New Inquiries
32:58 - The Reality of Rapid Growth
35:22 - Key Takeaways and Margin Focus
39:02 - Adjusting Pricing During Scaling
41:22 - Strategic Outlook and Culture
42:39 - Wrap-up and Next Episode Tease

📲 Watch the video version! https://youtu.be/kEyXMAtLMg4

🎙 About Our Guest: Greg McElroy and Jon Fisk
Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that prevent growth from harming a business internally.

CONNECT WITH GREG & JON
Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/
Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/
Website: https://www.crystalliq.com.au/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Most tradies think they own a business, but the business owns them, dictating every waking hour and every skipped family event. 

In this episode, Matt sits down with Greg and John from CrystalLIQ to unpack why your business is running you into the ground, how you became the bottleneck without realising it, and the exact moment you need to step out of the operator's seat and into the owner's chair. 

If you've ever felt like your business would collapse without you, that's not dedication, that's the problem. This episode tells you how to fix it.

Key Chapters
00:00 - Introduction
01:52 - Meet the Guests: Greg and John
02:22 - Overview of the Three-Part Series
06:45 - The Reality of Running a Mid-Sized Business
07:49 - Transitioning from a Job to a Business Mindset
09:53 - The Importance of Systems as You Scale
11:54 - Identifying When a Business Becomes Unstuck
15:05 - Re-deploying Business Owner Time and Focus
18:14 - Frameworks and Tools for Empowerment
20:18 - Structural Mapping for Future Growth
24:33 - The Owner’s Responsibility to Educate Themselves
28:23 - Adapting Systems to Support Growth
30:52 - Defining Success Based on Owner Goals
33:14 - Creating a Happy and Professional Work Environment
36:42 - Practical Tips for Reducing Burnout
38:16 - Documenting Friction Points for Future Clarity
40:12 - The Role of Technology and Proper Implementation
41:45 - Final Thoughts and Episode Wrap-Up

🎙️ About Our Guests: Greg McElroy And Jon Fisk
Greg McElroy built his plumbing business from the ground up at 21, one ute, one apprentice, and spent 40 years scaling it into a sale-ready operation before exiting. Now a strategic advisor at CrystalLIQ and current president of the Master Plumbers Association of NSW, Greg brings a no-bullshit, been-on-the-tools perspective to helping tradies build businesses that actually work without them.

Jon Fisk is a career entrepreneur who's founded, scaled, and exited companies across tech, solar, and engineering, including a renewable energy business recently acquired by a global investor, marking his fourth successful exit. As founder and lead consultant at CrystalLIQ, Jon specialises in pulling business owners out of the operator seat and into the CEO chair before they burn out completely.

CONNECT WITH GREG & JON
Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/
Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/
Website: https://www.crystalliq.com.au/

CONNECT WITH THE SITE SHED!
Website: https://www.thesiteshed.comYouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
Facebook: https://www.facebook.com/thesiteshed
Instagram: https://www.instagram.com/thesiteshed/
LinkedIn: https://www.linkedin.com/company/the-site-shed/
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

500 episodes! Can you believe it? Since February 2016, this channel has been a journey, and it's clear that to truly achieve business success, you need more than just skill. 

This episode emphasises the critical role of visibility and effective business strategy in winning jobs, reminding us that the best tradie doesn't always win; the most visible one does.

If your business runs on word-of-mouth, your memory, or manual processes, this episode will challenge everything you think you know about running a trade business. 

00:00 - Introduction
02:11 - Reflection on 500 Episodes
03:54 - Host Background and Podcast Mission
05:28 - Global Ranking and Industry Observations
08:03 - Truth \#1: Visibility Wins Over Quality Alone
11:10 - Truth \#2: The Owner as the Business Bottleneck
14:10 - Truth \#3: Systems are for Survival at Any Size
17:39 - Truth \#4: Hiring Issues are Leadership Problems
21:54 - Truth \#5: Embracing Technology and AI
28:30 - Future Outlook and Industry Opportunities
30:30 - Closing Thanks and Trading Academy Invitation

CONNECT WITH THE SITE SHED!
Website: https://www.thesiteshed.comYouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
Facebook: https://www.facebook.com/thesiteshed
Instagram: https://www.instagram.com/thesiteshed/
LinkedIn: https://www.linkedin.com/company/the-site-shed/
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

If you enjoyed this podcast, please take a moment to leave us a review:
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Love the audio version of this podcast? Subscribe to the link below:
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#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

AI isn't coming for your trade business; it's already here, and the tradies ignoring it are quietly handing leads, authority, and early retirement to their competitors. 

In this 499th episode of The Site Shed, Matt sits down with Troy Dean to break down exactly how AI is reshaping how tradies get found, answer leads, and build businesses that don't depend on them being on the tools 24/7. 

If you're still waiting to see how this plays out, this episode is your wake-up call.

KEY CHAPTERS
00:00 - Introduction
01:10 - Welcoming Troy Dean
01:33 - The Evolving AI Landscape
03:57 - Implementing AI Strategies
06:10 - Automating Business Workflows
08:58 - Human Connection vs. Computer Work
12:09 - Sales Coaching with AI Analysis
14:49 - Real-Life Lead Engagement Example
18:14 - AI and the Answer Economy
23:27 - Content as the Backbone of SEO
27:27 - Building Authority Through Content
31:28 - Engineering the Sales Cycle
36:01 - Future of Search and Marketing
40:05 - Sharing Expertise with Video

About Our Guest: Troy Dean
Troy Dean is the founder of Agency Mavericks, a coaching community that helps digital agency owners scale their businesses, reclaim their time, and build sustainable revenue without burning out. A self-confessed AI nerd with over 15 years of experience in the digital space, Troy brings a sharp, no-fluff perspective on how emerging technology is reshaping the way businesses grow and compete.

CONNECT WITH TROY DEAN
LinkedIn: https://www.linkedin.com/in/troydean/
Facebook: https://www.facebook.com/thetroydean
Instagram: https://www.instagram.com/agencymavericks
Website: https://www.agencymavericks.com/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Are you spending big on ads but losing jobs before the phone even gets answered?

In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks. 

If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you.

Key Chapters:
00:00 - Introduction
01:27 - Introducing James O'Neal and WildJar
02:30 - Solving Digital Attribution for Phone Calls
04:44 - The Role of AI in Call Analysis
07:27 - Cost Per Lead vs. Lifetime Value
11:10 - Tracking Different Advertising Channels
12:50 - Membership Programs in Home Services
14:26 - The Marketing Ecosystem and Paid Ads
16:15 - Google Business Profile and Local Traffic
18:15 - Attribution and Customer Journey
20:13 - Feeding Conversion Data Back to Platforms
21:35 - How Call Tracking and DNI Work
25:21 - Virtual Numbers and Reporting
28:07 - Sales Cycles and Lead Attribution
29:05 - The Critical Nature of Answering the Phone
31:51 - Nurturing Leads and Creating Content
34:21 - The Changing Landscape of Organic Search and SEO
37:05 - Emerging Traffic from LLMs like ChatGPT
41:15 - The Future of AI and Sales Coaching

📲 Listen On The Go! https://tradie.wiki/listen

🎙 About Our Guest: James O'Neill
James O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking.

CONNECT WITH JAMES O'NEILL
LinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/
Website: https://www.wildjar.com/

CONNECT WITH THE TRADIE WEB GUYS!

Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

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Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.

In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.

If you're tired of ghosted estimates, wasted lead spend, and watching jobs slip through the cracks, this episode is your blueprint for fixing the single biggest revenue leak in your tradie business.

KEY CHAPTERS:
00:00 - Intro
00:47 — The Follow-Up Failure Most Tradies Don't Know They Have
06:17 — What 450 Million Text Messages Actually Reveal
16:32 — The "Mom Test" For Writing Messages That Get Replies
25:47 — Pattern Interrupts: How Unexpected Messages Break Through
34:36 — Why 70% of Conversions Happen After 8 Touchpoints
45:47 — The Anti-Follow-Up Strategy: Value Before The Ask
58:45 — The Day 10 Trap: Why Reps Quit Right Before Deals Close

🎙 About Our Guest: Ryan Fenn
Ryan Fenn is the founder of CHIIRP, a follow-up and automation platform built to help home service businesses convert more leads and rehash old estimates. He has spent more than 15 years studying sales follow-up, customer messaging, and how contractors can turn missed opportunities into booked work.

CONNECT WITH RYAN FENN
LinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/
Facebook: https://www.facebook.com/ryan.fenn.3
Instagram: https://www.instagram.com/ryandfenn/
Website: https://chiirp.com/
LinkedIn: https://www.linkedin.com/company/chiirp/
Facebook: https://www.facebook.com/chiirp
Instagram: https://www.instagram.com/getchiirp/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed