The Andrew Faris Podcast

Aaron Orendorff Is Saving Customers From Hell

Listen Later

Aaron Orendorff is the best B2B marketer I know, and it's not just because he's an elite writer (with a byline in the New York Times to show for it). It's also because he has a clear framework for what he's trying to accomplish in his messaging. That framework? Keeping customers from hell and taking them to heaven. He's thought about it in his posts as a marketing lead at Shopify Plus, Common Thread Collective, and now as the Head of Marketing at ReCart.

In this wide-ranging conversation, Aaron and Andrew catch up about what they're seeing across the current world of ecommerce, how to approach marketing messaging, the specifics of a good SMS strategy, and a bunch more.

EPISODE HIGHLIGHTS

  • [06:12] Working for Recart.
  • [09:33] Meeting Andrew.
  • [11:53] Upside to good writing.
  • [13:55] Writing for CTC, Havard Business Review, and other publications.
  • [20:27] Lesson from content commerce.
  • [24:33] Reason Born Primitive is successful.
  • [28:04] Aaron's framework as a marketer.
  • [33:01] Advertisers adopting Aaron's hell-to-heaven framework.
  • [38:44] Factors that determine success with SMS marketing.
  • [39:42] Conversational value of SMS.
  • [42:19] The primary purpose of SMS.
  • [43:32] Getting success in SMS.
  • [45:08] Do most brands push hard enough on SMS?
  • [48:04] SMS providers growth curve.
  • [49:46] The E-commerce Playbook's spot-on prediction.
  • [52:33] Problem in SMS.
  • [54:24] Aaron's Recart article.

    • Places to follow up with Aaron:

    Aaron’s Recart Landing Page: recart.com/shopify-sms-app

    Twitter: twitter.com/AaronOrendorff

    Places to follow up with Andrew:

    Twitter: @andrewjfaris

    Email: [email protected]
    Work with me: www.ajfgrowth.com

    Music Intro: "Tell Me Mama" by The Devious Means

    Music Outro: "Rusty Little Scissors" by The Devious Means

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Andrew Faris PodcastBy Andrew Faris
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    24 ratings

    More shows like The Andrew Faris Podcast

    View all
    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    572 Listeners

    Perpetual Traffic by Tier 11

    Perpetual Traffic

    759 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    378 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,250 Listeners

    Founders by David Senra

    Founders

    2,084 Listeners

    Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

    Ecommerce Playbook: Numbers, Struggles & Growth

    70 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    572 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,409 Listeners

    My First Million by Hubspot Media

    My First Million

    2,641 Listeners

    Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

    Acquisitions Anonymous - #1 for business buying, selling and operating

    244 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    48 Listeners

    Moneywise by Hampton

    Moneywise

    651 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    10 Listeners

    Tactical & Practical by Nate Lagos

    Tactical & Practical

    2 Listeners

    Scalability School by Scalability School

    Scalability School

    9 Listeners