Today’s episode of the EOE Podcast is a must-listen for coaches and gym owners! Stu, the mastermind behind WTF?! Gym Talk, joins Jason and Gabe to talk in depth about sales — from how coaches are salespeople to touch points and following up on leads all the way to how to compensate your salespeople. They also cover all the different models in the current fitness space landscape.

In this episode:

— Can a Coach Be a Salesman?

— How Coaching Is Sales

— Following Up with Leads: “Die, Buy, or Tell You to Stop”

— Double-Digit Touch Points

— 3 Stages: Awareness, Consideration, Purchase

— #1 KPI: Did They Walk In the Door?

— How to Pay a Salesperson

— How Many Locations Can One Sales Manager Oversee?

— What Is a Micro Gym?

— Different Models In the Fitness Space

— WTF?! Gym Talk and Gym Real Estate Co.

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