In this episode, Bradley Hamner introduces the IMPACT framework—a structured approach to testing and validating business ideas before committing resources. This method helps business owners avoid costly mistakes and focus on ideas that drive real growth.

Key Takeaways:

• I - Ideal Scenario: Define success before taking action.
• M - MVP: Test a small-scale version first.
• P - Pre-Mortem: Identify potential failure points early.
• A - Allocation of Resources: Assess time, money, and effort required.
• C - Cost Model: Determine financial viability.
• T - Timelines & Targets: Set clear milestones and deadlines.

Why It Matters:

Using the IMPACT framework helps streamline decision-making, prevent wasted resources, and prioritize transformative ideas. Bradley shares real-world insights on how this approach has helped businesses scale effectively.

Listen Now:

Tune in to discover how to embrace the “Lazy CEO” mindset, master negotiation, and lead with impact. Don’t miss this transformative conversation with Jim Schleckser!

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this episode, Bradley Hamner sits down with Justin Jones-Fosu, MBA, CSP—a dynamic international speaker, social entrepreneur, and best-selling author. Justin is the Founder and CEO of Work. Meaningful., an organization dedicated to helping professionals, corporations, and associations infuse meaning into their work.

With a career spanning leadership roles at Fortune 500 companies and graduate studies in leadership and organizational change, Justin shares his expertise in fostering inclusive mindsets, navigating difficult conversations, and developing meaningful workplace strategies.

Justin dives into key concepts from his books, including Your WHY Matters NOW and his latest, I Respectfully Disagree: How to Have Difficult Conversations in a Divided World. He challenges leaders to build bridges to understanding rather than walls of division, offering actionable strategies for creating connection amidst conflict.

Beyond his professional accomplishments, Justin is passionate about his role as a “dad-e” and his commitment to educational initiatives in Africa and the U.S.

Key Takeaways:

• The power of infusing meaning into your work and leadership.
• Practical tips for having respectful, productive conversations in divisive environments.
• Insights on fostering an inclusive mindset in the workplace.

Don’t miss this episode packed with wisdom and tools to help you lead well and make a difference in your organization.

Connect with Justin Jones-Fosu

Website: https://workmeaningful.com/

Contact: https://workmeaningful.com/#connect

Books: https://workmeaningful.com/books/

Listen Now:

Tune in to discover how to embrace the “Lazy CEO” mindset, master negotiation, and lead with impact. Don’t miss this transformative conversation with Jim Schleckser!

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this episode, Bradley dives into the concept of sales recruiting DNA, exploring the critical distinction between "hunters" and "farmers" in sales roles. Inspired by the work of Mike Weinberg, author of New Sales. Simplified. and Sales Management. Simplified., Bradley unpacks how these sales personalities align with the business growth model of Acquisition, Ascension, and Retention (AAR).

Bradley explains:

• Acquisition (Hunters): Salespeople who thrive on securing new customers, embracing rejection, and chasing the next deal.
• Ascension (Farmers): Sales professionals focused on nurturing existing client relationships, upselling, cross-selling, and retaining customers for long-term growth.

Key takeaways include practical strategies for identifying the right DNA for each role and how to build a sales team that supports the growth and scalability of your business.

Highlights:

• Why the AAR framework is essential for every business.
• How to match sales roles to the right personality types.
• The challenges of finding "unicorn" salespeople who can do it all.
• Why separating acquisition and ascension roles leads to better results.
• Examples of how businesses successfully implement these roles.

Resources Mentioned:

• New Sales. Simplified. by Mike Weinberg
• Sales Management. Simplified. by Mike Weinberg
• Gym Launch by Alex Hormozi

If you're building or expanding your sales team, this episode is a must-listen! Learn how to identify hunters and farmers and position your business for long-term success. Don't forget to subscribe and leave a review!

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

Today on the podcast, we have Jim Schleckser! Jim is the driving force behind The CEO Project, where he helps CEOs achieve profound business and profit growth. His approach combines decades of experience with a practical framework that equips leaders to become more effective and impactful. Through his books, podcasts, and advisory sessions, Jim inspires CEOs to lead strategically, manage efficiently, and deliver extraordinary results.

If you’re a leader looking to elevate your effectiveness and create a legacy of success, this episode is packed with actionable insights and expert advice tailored just for you.

Connect with Jim Schleckser:

• Website: The CEO Project https://www.theceoproject.com
• LinkedIn: Jim Schleckser https://www.linkedin.com/in/jimschleckser
• Book: Great CEOs Are Lazy https://jimschleckser.com/great-ceos-are-lazy/

Listen Now:

Tune in to discover how to embrace the “Lazy CEO” mindset, master negotiation, and lead with impact. Don’t miss this transformative conversation with Jim Schleckser!

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this episode of the podcast, Bradley explores a concept borrowed from professional sports: a salary cap. While baseball teams like the New York Mets can spend vast sums, such as their $765 million contract with Juan Soto, many sports leagues like the NFL and NBA operate within strict salary caps. Bradley explains how businesses, much like these leagues, need to implement financial limits for labor expenses to maintain profitability and drive growth.

Inspired by Greg Crabtree's book Simple Numbers, Bradley emphasizes the importance of defining a salary cap for your business, suggesting a benchmark of 50-58% of revenue for labor costs. He also provides a variation of the formula for businesses with cost of goods sold (COGS), emphasizing the need for accurate financial forecasting and planning.

Using real-life examples from his experience with clients, Bradley highlights the value of allocating funds wisely across team roles, assessing ROI on labor, and striking a balance between profitability and investment in people. He shares a story of a business owner who intentionally increased their salary cap to foster growth by reallocating profits to hire additional team members.

Bradley challenges listeners to calculate their own salary cap, track historical labor spend, and make data-driven decisions about team investments. By managing labor costs intentionally, you can ensure that your business remains both sustainable and positioned for future growth.

This episode is a practical guide for business owners looking to gain clarity on their labor spend and unlock new growth opportunities by leveraging the concept of a salary cap.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this episode, Bradley Hamner sits down with Bronson Hill, the Managing Member of Bronson Equity, to discuss how to build true financial freedom through passive income. Bronson shares his journey as a general partner in 2,500 multifamily units valued at over $250M and how he raised over $45M for real estate and private equity deals.

We dive into his best-selling book, Fire Yourself: Replace Your Working Income with Passive Income in 3 Years or Less, and explore practical strategies for transitioning from active income to passive investments. Bronson also reveals the mindset shifts that helped him succeed and provides actionable tips for scaling wealth.

Key Takeaways:

• How Bronson Hill transitioned from a traditional career to managing multifamily investments.
• The step-by-step process to replace your working income with passive income in just three years.
• Insights into structuring private equity deals and raising capital effectively.
• Why community is key: Bronson’s experience leading The Wealth Forum for affluent investors.
• A behind-the-scenes look at The Mailbox Money Show and its focus on empowering investors.

Featured Resources:

• Free Inflation 40 Page Guide: Text "INFLATION" to 33777
• Bronson Equity Website: www.BronsonEquity.com
• Bronson’s Book: Fire Yourself https://www.amazon.com/Fire-Yourself-Replace-Working-Passive/dp/B0CLFG4P83
• The Mailbox Money Show: Available on YouTube https://www.youtube.com/c/BronsonEquity

Connect with Bronson Hill:

• YouTube: Bronson Equity Channel https://www.youtube.com/c/BronsonEquity
• Blog: Bronson’s Blog https://bronsonequity.com/how-to-fire-yourself/

Tune in to this episode for actionable insights and inspiration to start building your wealth today!

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this episode, Bradley reflects on the parallels between personal and business habits, emphasizing the importance of reviewing and trimming unnecessary expenses. Just as overindulging during the holidays leads to tighter pants and sluggishness, unchecked business expenses can slowly erode profitability. Bradley suggests conducting a 15–30-minute expense audit once or twice a year to identify subscriptions, software, or other costs that no longer serve the business.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass, The Blueprint to S.C.A.L.E., and learn more about this system when you visit www.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

Today on the podcast, Bradley Hamner sits down with Athin Cassiotis, a business coach, mentor, strategist, speaker, and entrepreneur whose journey from humble beginnings to extraordinary success is nothing short of inspirational.

Athin shares how he overcame financial struggles and self-doubt after leaving the stability of full-time employment to start his own consulting business. A pivotal moment came when a friend offered him a free ticket to a 3-day business bootcamp. That event transformed his mindset, overturned limiting beliefs, and equipped him with sales strategies that led to landing major clients like Scentre Group (Westfield), Kmart, and Target.

Through constant learning and development, Athin transitioned into becoming a sought-after business coach and mentor. He now works with thousands of business owners globally, helping them scale their businesses and achieve financial freedom. Athin has also collaborated with some of Australia’s biggest brands, including Coles, Catch, Guzman y Gomez, and the Department of Defence.

Athin's commitment to personal growth extends beyond business. He’s an investor, speaker, and the host of The Business Growth Show, where he’s interviewed global icons like Jay Abraham, Bruce Buffer, Jillian Michaels, and Joe Foster.

Key takeaways from this episode include:

• The power of mindset shifts in overcoming challenges and achieving breakthroughs.
• How to turn doubt from others into motivation for success.
• The importance of continual learning and mentorship in building a purposeful life and business.
• Insights into scaling a business and creating wealth through strategic actions.

Whether you’re an aspiring entrepreneur or a seasoned business owner, Athin’s story will inspire you to step outside your comfort zone and take bold steps toward your own success.

Connect with Athin Cassiotis:

• Website: https://www.athincassiotis.com/
• LinkedIn: https://www.linkedin.com/in/athincassiotis
• YouTube: https://www.youtube.com/c/AthinCassiotis
• Podcast: The Business Growth Show https://www.athincassiotis.com/podcast/ 

Tune in to this episode to learn how Athin’s transformational journey can empower you to achieve the success and fulfillment you desire.

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Download the FREE Rainmaker to Architect Starter Kit at https://start.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this insightful episode, Bradley dives into two powerful concepts that can transform how you approach your personal and professional life: expanding your margin and embracing ruthless prioritization.

• Margin Defined: The difference between your load and your limit.
• Strategies to Expand Margin:
• Increase your limit through energy management, self-care, and mental health practices.
• Decrease your load by managing commitments like meetings, calls, and other scheduled activities.
• Areas of Impact: Margin applies not just to time, but also to energy, emotions, and finances.

Bradley shares why “margin” is his word of the year and discusses steps he’s already taking—and plans to take—to expand his own margin in 2025.

• Lessons from Dude Perfect: Bradley reflects on a two-hour interview with the creators of Dude Perfect, where they emphasized the importance of ruthless prioritization.
• Key Insights:
• It’s easier to say no to bad or mediocre ideas. The real challenge is saying no to good or even great ideas to focus on what truly matters.
• Successful prioritization requires clarity on your goals and the courage to eliminate distractions—even valuable ones.

Bradley encourages you to consider:

• What truly matters to you in 2025?
• How can you simplify your focus to execute with precision and excellence?

• Whether you’re building a business to $300K, $1M, or beyond, prioritization is critical.
• Simplify your focus: “Simple scales; fancy fails.”
• Ideas are everywhere, but implementation is everything.

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us bring you more expert insights and actionable advice for taking your business above and beyond.

Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Download the FREE Rainmaker to Architect Starter Kit at https://start.blueprintos.com!

Autopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees’ time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don’t forget to visit club.capital and mention you heard about us on the Above The Business podcast!

In this episode, host Bradley Hamner sits down with Michael DeLon, founder of Paperback Expert, to discuss the power of credibility marketing. Michael shares his expertise in helping business owners clarify their brand strategy and publish a book that positions them as the go-to expert in their field. From developing a profitable book to leveraging credibility to attract more clients and referrals, Michael’s insights can transform how you build authority in your industry.

Discover actionable tips from Michael's Credibility Game Plan and learn how to stand out in a crowded marketplace. Whether you're just starting out or looking to take your business to the next level, this episode is packed with strategies to help you grow your revenue and amplify your impact.

What You’ll Learn in This Episode:

• Why credibility is the foundation of successful marketing
• How publishing a book can elevate your authority
• The key components of a profitable book strategy
• Practical steps to implement credibility marketing in your business
• Stories of business owners who have achieved growth using these strategies

About Michael DeLon:

Michael DeLon creates credibility. As the founder of Paperback Expert, he has helped countless business owners publish books that position them as leaders in their industries. Michael is the author of the #1 Amazon bestseller On Marketing and the creator of The Credibility Game Plan. Since 2013, he has worked with clients across the U.S. and internationally to establish their authority, attract more clients, and grow their businesses.

Connect with Michael DeLon:

• Website: Paperback Expert https://paperbackexpert.com
• LinkedIn: Michael DeLon https://www.linkedin.com/in/michaeldelon
• Instagram: @MichaelDeLon https://instagram.com/michaeldelon

Resources Mentioned in the Episode:

• On Marketing by Michael DeLon (Get it on Amazon)
• The Credibility Game Plan (Learn more)

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