In this podcast episode, you'll learn how to create a marketing message that will have your prospects saying, "now that's different!". The words you speak matter, especially in your marketing message. You'll uncover the two most important questions you need to answer if you want to differentiate your company from the competition.

Time Stamps

0:00 - Intro

1:17 - Differentiation; The Words You Speak Matter

6:10 - A Midwest Insurance Agency’s Struggle To Differentiate 

8:05 - How Do You Sound Different From Your Competition

10:30 - Finding What You Do Better Than Any Other Company

17:00 - Outro

Connect with Andy Neary:

LinkedIn: ⁠⁠Andy Neary⁠⁠

Instagram: ⁠⁠@andy_neary⁠⁠

Learn more: ⁠⁠andyneary.com

Dr. Matthew Zanis is from Phoenix, AZ and is a Doctor of Human Movement and an expert in human performance. He is the founder of Rooted in MVMNT, a company that helps athletes, coaches, and other rehabilitation providers build confidence and trust is their bodies and practices through the 5 pillars of movement, vitality, mindset, nutrition, and training.

Dr. Zanis works with a broad demographic from Olympians to the highest branches of military including Navy Special Warfare and everyone in between. His vision is to create an awareness of new ways of working with the human body in rehabilitation, performance, and coaching circles, and bring that alive through a philosophy that is rooted in movement. 

Key Highlights

0:00 - Intro

0:34 - Introducing Dr. Matthew Zanis

2:50 - Dr. Zanis’s Background, Baseball Aspirations, And Path To Physical Therapy

7:35 -  How Weight Training Affects Professional Sports

10:45 - The True Definition Of An Athlete

15:48 - How Playing Multiple Different Childhood Sports Builds Pattern Recognition

19:00 - Why Left Handed Baseball Swings Are More Fluid

20:40 - Why You Should Be Barefoot In The Gym 

36:27 - Rooted In MVMNT 

42:38 - The Definition of Vitality

44:00 - Tom Brady’s Five Pillars: Movement, Vitality, Mindset, Nutrition, Training

46:00 - Training with Olympic Athletes

49:15 - Athlete’s Mindset Towards Business 

51:23 - Outro

Connect with Andy Neary:

LinkedIn: ⁠Andy Neary⁠

Instagram: ⁠@andy_neary⁠

Website: ⁠andyneary.com

In this podcast episode, you'll uncover a powerful tool to create exponential revenue growth. Narrow the focus of your target market and watch your sales will expand. Instead of trying to be all things to all people, you'll learn why becoming known for "one thing" can become your greatest weapon. Do you think every prospect is a good prospect? Then, this episode is for you!

Time Stamps

0:00 - Intro and Broker Branding Academy Announcement 
2:15 - Trying To Be All Things To All People
4:17 - The Fear Of Not Enough Business To Go Around / The Lack Mindset
9:17 - Going Narrow To Broaden Your Reach
13:40 - How To Have An Abundance Mindset
19:20 - Outro

Andy Neary:

Enroll in May's Broker Branding Academy:  ⁠https://apn-consulting-llc.mykajabi.com/broker-branding-academy-q1

LinkedIn: ⁠Andy Neary⁠

Instagram: ⁠@andy_neary⁠

Learn more: ⁠andyneary.com

Team!  Join me this week for a conversation with former Major League Baseball player Tom Mastny.  We are going to not only talk about Tom’s very colorful baseball career, but keys learning from his time playing the game as well as hard talk on struggles that come in the business world as a former pro athlete.  I know that you will enjoy this conversation as much as I did and cannot wait for you to learn from Tom’s experience.  Let’s Go!

Key Highlights

1:20 - The Only Indonesian-Born Baseball Player in MLB History

4:00 - Being A Stand-Out Athlete In A Smaller Town

10:00 - Learning How To Pitch/The Moment When It Clicked

16:00 - Getting Drafted By The Blue Jays/How To Become A Starter

22:15 - Knowing To Always Be Ready

25:30 - How Mr. Nasty Came About

29:03 - Striking Out Three All-Stars 

33:20 - Finishing Career In Japan

35:47 - Life After Baseball

41:20 - Dealing With Struggles In Business As A Former Athlete

Andy Neary:

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com

Team, we are going to continue to build from our awesome conversation with Clay Harbor last week, and focus on the most important thing to ensuring success – our habits, rituals, and discipline.  We are going to talk about what the secret sauce is what is going on between the ears.  What's your mental strength?  What's your mental athletic?  What's your ability to instill the habits, rituals, and disciplines to have success?  What are you doing and thinking about off the field, out of the office when no one is looking?  It is THAT work that is most important, and where you will find your greatest gains.  Let’s dive in!

Time Stamps

1:50 - Habits, Rituals, and Discipline

7:04 - Personal Struggles With Bad Habits

11:20 - Backing Up Advice With Execution

16:38 - “What Are You Doing To Give Yourself An Advantage On The Competition?”

18:22 - Habits

24:40 -  Rituals

31:36 - Discipline

38:47 - Consistency

Andy Neary:

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com

Team, we are in for a treat!  This week we have a very special guest with us - Clay Harbor, who will talk to us about everything from growing up in in a small town in IL, southwest of Chicago, playing football for a small high school through the MANY awards that he has gathered along the way to playing in the NFL and through his career as a sport media analyst. 

Most importantly though, Clay will share about what helped him go from undisciplined to unstoppable.  He will talk about Hall of Fame Habits as

1. Habits

2. Routine

3. Discipline

4. Know your “WHY”

This episode is fire, and I cannot wait for you to listen!

Clay Harbor:

Twitter: @clayharbs82

IG: @clayharbs82

LinkedIn: https://www.linkedin.com/in/clayharbor/

Website: https://www.clayharboronline.com

Andy Neary:

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com

I am so excited to have you join me this week, to learn why exponential awareness is going to lead to exponential growth in your business.  We are going to talk about why cold calling cannot be your only mode of transportation.  You are going to learn why you absolutely must create exponential awareness for your business and exactly what that is, and finally you are going to learn how to drive this exponential awareness to create exponential growth.  This is a jam packed episode and I cannot wait to share with you.  Let’s go!

Key moments:

[0:00] - Intro

[2:24] - Why is Cold Calling still the most taught growth strategy?

[6:41] - Why Linear Awareness Isn’t Effective

[9:00] - Cold Calling in the Age of Smartphones

[11:30] - What is Exponential Awareness?

[14:03] - Why Exponential Awareness Is So Important Today 

[17:12] - “So What Does Your Online Presence Look Like?”

[19:10] - Three Steps to Creating Exponential Awareness 

[24:20] - How To Create Exponential Awareness for You and Your Business

[27:48] - Outro

LET'S CONNECT:

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com

Team!  We have a very special welcome back guest joining us today!  Andre joined and motivated us on episode 165 and today is no different. Andre Young is a Professional Speaker, Author, Leadership Trainer, and Founder of You Evolving Now, LLC. He worked as a Mental Health Therapist for 19 years, played sports at every level from high school to professional, has been an employee, a business owner, and self-employed, and has written 4 books focused on enhancing Leadership & Work/Life Harmony. As Founder of You Evolving Now it's his mission to enhance Leadership and Work/Life Harmony for organizations, leaders, employees, and teams with his high-energy, interactive, culture-impacting leadership training programs and speaking engagements; allowing a professional and personal evolution!

Join Andre and I as Andre shares his journey with us, from the very beginning to where he is today!

Andre Young

https://www.linkedin.com/in/youevolvingnow/

https://www.facebook.com/andre.young.7359

Insta: @youevolvingnow

https://www.youtube.com/@youevolvingnow3316/playlists

Andy Neary

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com

Team, there are two critical factors that must come together as a powerful combination to ensure success – likability and credibility.  This will not be present right off the bat but must be established so that you can take your business to the next level .  Join me this week and find out how (hint – it isn’t about “going to dinner”).  Let’s go!

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com

Team, we have a very special guest today.  Aaron Golub is a professional speaker, entrepreneur, and consultant. He became the first legally blind division one athlete to play in a game when he played football at Tulane University.  He started his journey as a speaker in high school. Aaron was asked to go on Good Morning America when he committed to play football at Tulane, he knew immediately that he had a message that would impact millions. This experience threw him into the deep end at 17 years old. Since then he has traveled the world sharing his message.  Aaron leaves organizations and teams with both strategies to create true change but also with impactful insights that will allow them to rethink their past beliefs. Aaron is never one and done, he is there by your side to help you implement and act accordingly.

Join me as Aaron and I talk about his journey, how he came to be where he is today, and what is MOST important to him.  Let’s go!

Broker Branding Academy:  https://apn-consulting-llc.mykajabi.com/bba_online_course

LinkedIn: Andy Neary

Instagram: @andy_neary

Learn more: andyneary.com