Accumulating Wealth

To kick off the season on retirement planning, Hunter and Judson outline the factors that can help you meet your retirement dreams, and the ones that will take you totally off track. Everyone's retirement path is unique, but in this episode the guys help pinpoint the sweet spot of present versus future lifestyle. Stay tuned this season as they help you get it right by diving into how to define your goals, how much to save and the different environments to help your money grow.

In season 9's closing episode, special guest LeAnn Peniche, CEO of Peniche & Associates, speaks to doctors on why they need to get on board with a dental referral program. When it comes to getting new patients, referrals are a goldmine! She shares success stories and tips for getting started. While it may be a team effort, LeAnn and the guys explain what the doctor should do in order to make this a program that sticks.

Everyone is on social media, so why isn't your practice? Stephanie Petersen from Dentalfone joins Hunter and Judson this episode to debunk the myth that not all practices need social media. In times like these where you may not be able to see your patients as often, social media is an easy and inexpensive way to reach your loyal and prospective patients. She brings her expertise to the table on what platforms could be beneficial for you, the sweet spot of how and when to post and more ideas to aid in growing your practice.

Your online presence on the web is a fundamental piece of your marketing strategy, but what does that really mean for a dental practice? Legwork Co-Founder Korey Korfiatis enlightens listeners on making their brand discoverable to new and existing patients and optimizing their SEO opportunities. He clears the grey areas and recommends steps to take to get your practice to the next level.

Your brand is more than your logo, name or slogan — it's the entire experience your prospects and patients have with your business. Defining your brand strategy is the first step in building out all the elements of your marketing plan. CWA Director of Marketing Erin Jeffries sheds light on the steps you can take to ensure your brand conveys the 𝘳𝘪𝘨𝘩𝘵 message to your target market.

With 2020 officially behind us, now is the time to revisit or revamp your marketing plan to help increase production in the new year. The guys set the stage for what's to come this season, with new guests and fresh content. Our hosts level set on why a marketing plan is essential in uncertain times, the various types and common misconceptions surrounding marketing. Get ready for a season of innovative ideas flowing from all directions.

It's easy to simply go through the motions and do the minimum when it comes to bookkeeping in your practice. But the truth is, this is an area of real opportunity for most owners. In the closing episode, Hunter and Judson reveal why good books are the most underutilized tool in a dental practice, and can help owners identify overspending, fraud and pave the way for strategic tax planning. Download our How Does Your Practice Compare? Report at www.cainwatters.com/hdydpc-contact/.

2020 has been anything but normal, and years like this remind us of how important it is not to neglect selecting the right insurance coverage to protect your practice. In this thought-provoking episode, the guys touch on multiple scenarios for you to consider; what happens if my practice is affected by a natural disaster or a cyber attack? Should I upgrade my office equipment? What's the difference between a rider and stand-alone policy? They're bringing clarity to all these topics and more.

What is an employee contract? Should I create one for all employees? Special guest Conner McNair, partner at Friday Firm, joins the guys to clarify any misconceptions you may have previously heard about employee, partnership and purchase agreements. He discusses how to avoid hefty lawyer fees and the type of lawyer you should aim to have on hand for your practice.

You won't be able to catch an embezzler based on looks...but there are behavior traits that could shine a light on sneaky crooks. Prosperident CEO David Harris joins episode 2 to discuss why embezzlement is so prevalent within dental practices and ways you can make it more difficult to let one into yours. From setting up a hiring process, identifying red flags and what to do (and not do!) if you find one, David and the guys have a lot to talk about.