One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization.

In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.

Pete & Pedro is a company that sells premium grooming products to help men become more confident and look their best.

Transcript: http://www.shopify.com/blog/pete-pedro-mobile-cro

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