Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million. 

 

Hit PLAY to hear: 

• 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months 
• 💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it 
• 📊 Why data (not gut feelings) is the secret weapon for skyrocketing sales 
• 🔥 The marketing moves that actually work—without burning your ad budget 
• 🛒 Buying vs. building an eCommerce business: Which one is right for you? 
• 💰 How to know when it’s time to sell your online store for maximum profit 

 

Key timestamps to dive straight in: 

[05:23] Tom's SEO Strategy: Purchase, Improve, Sell 

[09:41] Disorganized Business Takeover Challenges 

[15:42] SEO Boost for eCommerce Growth 

[18:14] "Embracing Location Independence in Business" 

[20:34] Automating Tasks and Staffing Strategy 

[25:46] Listen to Tom’s Top Tips! 

 

 Full episode notes here: https://ecmp.info/539

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