In today’s episode, I’m sitting down with Lacey Sites, a business mentor and success coach for high-performing women entrepreneurs through her company, A Lit Up Life, and the co-CEO of Datable.

We discuss the current state of the online coaching industry + how to succeed in business TODAY – and why what worked in 2020 will NOT work in 2024.

You’ll also learn why Lacey says that “Instagram is always right” and how she’s learned to adapt as a business owner over the years. We also discuss the importance of having a positive mindset (even when times are tough), why you can’t depend on ONE perfect strategy to grow your business, and what to focus on as a new coach.

More information about Lacey: She has her MS in mental health counseling and her MBA. She’s worked as a therapist and the director of a large non-profit and is the host of the LITerally podcast. Lacey has grown her own business to the seven-figure mark and helped many clients do the same using her signature Mindset, Strategy, and Execution Framework. Through Datable, she also helps her clients leverage data and to get the best results possible. Her ultimate mission is to to help other women build and grow their own service-based business that lights them up and gives them the personal and financial freedom they’ve always desired.

Listen to Lacey’s podcast, LITerally, on Apple Podcasts: https://podcasts.apple.com/us/podcast/literally/id1456287954

In this episode, Lacey and I cover:

How Lacey got started as an online coach and an entrepreneur after initially following a more “traditional” career path [3:20]

Why understanding other people is essential for business coaches (and anyone who wants to be an effective marketer) [8:30]

One of the main reasons I asked Lacey to join me to discuss this particular topic [11:15]

Why the online coaching industry thrived during 2020… and why so many coaches are now closing their doors [13:05]

The predatory nature of “nightclub coaches” and the damage they’re doing to the online coaching industry as a whole [19:00]

How to “make it” as an online coach TODAY (hint: what worked in 2020-2021 will NOT work in 2024) [24:40]

The importance of learning to adapt as a biz owner and embracing being a beginner when trying something new [29:30]

Why Lacey says that “Instagram is always right” (and why your results *ALWAYS* make sense) [34:30]

Using Instagram to test out new ideas, concepts, etc. to see how they land [37:45]

Letting go of the idea that you can find something that works 100% of the time [40:05]

Believing in YOURSELF and your ability to figure it out + succeed vs. depending on the next amazing strategy [42:45]

Why it’s definitely NOT too late for you to become a successful online coach [47:20]

Lacey’s perspective that the online coaching industry is in a period of correction and her advice to new coaches [50:15]

Lacey’s Instagram: https://www.instagram.com/alituplife/

Lacey’s website: https://www.alituplife.com/ 

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214