What does it take to build a roofing company that lasts more than a decade in today’s market?

In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front.

We talk about how roofing has changed. Claim denials are more common. Deductibles are higher. Appraisals are now part of the normal process. The contractors who are not adapting are getting left behind.

Nick shares how he sets clear expectations with homeowners, trains his team to handle denials with confidence, and why he still knocks doors alongside his reps every week. We also break down hiring slow, protecting culture, and building a strong team instead of just a big one.

The easy years are over. The companies that raise their standards and stay disciplined will win the next five.

Listen to the episode on Spotify & Apple Podcasts (297) 👇
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You can find Nick on:
https://newviewroofing.com/
https://www.instagram.com/newviewroofing/
https://www.facebook.com/newviewroof/
https://www.youtube.com/@newviewroofing

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- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

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00:00 How to Build a $24M Roofing Company the Slow and Smart Way
01:26 Why Growing Too Fast Can Destroy a Roofing Company
03:20 How Insurance Deductibles and Appraisals Changed Roofing Sales
05:41 How to Win Roof Claim Denials Using the Appraisal Process
07:52 How to Educate Homeowners on Their Insurance Policy Before You Sell
10:28 How to Set Expectations and Avoid Angry Roofing Customers
12:08 How to Train Sales Reps to Handle Tough Conversations
16:56 How to Build a High-Performance Roofing Sales Culture
18:33 Should Roofing Company Owners Still Knock Doors?
23:59 How to Hire the Right Roofing Sales Reps (And Avoid Bad Hires)
26:59 Why Friends and Family Are Your First Roofing Leads
31:22 How High Standards and Professionalism Win More Roof Sales
35:02 How to Stay Competitive in Roofing for the Next 5 Years
38:52 The Mindset Shift That Keeps You Winning in Roofing Long Term