ADHD-ish™ ADHD Business Strategy for Busy Brains

What happens when you have bought all the courses, taken all the programs, followed all the conventional “wisdom” and your business is technically “working” but you’re not attracting as many perfect-fit clients, making as much profit, or having as much fun as you expected?

Find out the answer to these questions and more in this episode of the Driven Woman Entrepreneur Podcast.

In this episode, you will be able to:

• Find out how to unblock your business potential and create your Boss Up Breakthrough 
• Tackle the conquer the entrepreneurial mindset challenges that hold you back 
• Discover the power of tailored solutions in business coaching for optimum results.
• Identify the three crucial stages of transformation: Clarity, Commitment, and Confidence.
• Differentiate yourself in a competitive market by leveraging your unique brilliance. 

The Boss Up Breakthrough

My signature coaching program, the Boss Up Breakthrough provides entrepreneurs with the guidance and tools necessary to streamline their businesses, identify their unique strengths and goals, and focus on what truly matters for long-term success.

Clients often have many great ideas, leading them to pursue multiple goals and projects simultaneously. However, this approach can result in missed opportunities and unfinished business. 

I advocate for a flexible structure, creating order from chaos without telling clients what I think they should do. Through the Boss Up Breakthrough, entrepreneurs learn to focus on their most profitable ideas while creating an organized, simplified, and profitable business model that highlights their unique value.

This approach prevents burnout and ensures that businesses can adapt in response to changes in the market or clientele needs, all while maintaining a sense of organization and direction.

One of the core elements of achieving success with the Boss Up Breakthrough is addressing and overcoming negative mindset issues. Limiting beliefs, perfectionism, and fear of criticism or rejection are common problems that entrepreneurs face and can significantly impact their ability to grow and excel.

Recognizing one's own biases, blind spots, and attachments is an essential step in evaluating and improving one's business. This requires entrepreneurs to view their operations objectively and see where they may be slowing themselves down or hindering progress. 

Other helpful episodes if you’re thinking about working with me: 

Ep #152  - From Visionary to Implementer:  A Client Success Story https://bit.ly/episode-blog-152

Ep #143 - What to Expect During a Free Consultation https://bit.ly/episode-blog-143

Ep #139 - How to Know if You’re Coachable https://bit.ly/episode-blog-139

The Boss Up Breakthrough  is my signature coaching framework and the one I use with both my 1:1 and group coaching clients.  At this time,  I am only accepting 1:1 clients and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

Have you heard?  I launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one!  It’s called “Show Up Like a Boss” and you can grab it right here:  https://bit.ly/show-up-like-a-boss

Not ready to work together but want to see more of my content? Subscribe to my weekly Linked In newsletter here: https://bit.ly/TDWE-Newsletter

TLDL: Time stamps for the impatient among us...

00:00:00 - Introduction to the Boss Up Breakthrough

00:03:26 - The Importance of Structure and Flexibility

00:17:08 - Is the Boss Up Breakthrough for You?

00:20:47 - Clarity Stage

00:23:39 - Commitment Stage

00:33:19 - Confidence Stage

00:38:54 - Understanding Your Business from the Outside

00:41:03 - The Cult of Mass-Marketed Advice

00:43:34 - Conclusion

Mic Drop Moment:

To Boss Up means taking full ownership of your life and directing your time, energy, effort, and resources toward your goals. - Diann Wingert

Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven’t left one yet,  what are you waiting for?  

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

New & Brag-worthy! 

With all the podcasts geared toward female entrepreneurs out there,  I was thrilled to learn that Feedspot.com included me on their list of the top 30.  The Driven Woman Entrepreneur Podcast is #6, Check it out! https://bit.ly/3LwoEVL

When a young immigrant moves to a new city, she must learn how to blend in and code-switch to survive. But no matter where she goes, she remembers one thing: she has chosen to believe that she lives in a friendly universe and she uses this knowledge to build brave spaces for others and to find her own sense of belonging. In this conversation, my guest, Sacred Walker, and I share our thoughts on being driven women in a world that projects assumptions onto us, and the courage it took to carve out our own unique paths of being and belonging.

Sacred's journey began in Kingston, Jamaica, and her experiences have taken her across the globe, including India and the United States. Using her expertise in creating intentional community spaces, Sacred has become a beacon of hope and inspiration for those seeking to foster genuine relationships while maintaining their own unique identities. Her ability to blend, code-switch, and adapt to various environments has made her an invaluable resource for leaders from all walks of life.

In this episode, you will learn how to:

• Embrace authenticity and vulnerability for deeper connections and a sense of belonging.
• Overcome the impact of childhood experiences on adult relationships and self-acceptance.
• Cultivate self-care, reflection, and grounding techniques for assured leadership.
• Encourage unique self-expression to overcome rejection and take risks.
• Support empathic visionary leaders by building intentional community spaces.

Now, you know how much I love storytelling, right?  Well, Sacred surprised me with some of the favorites that she uses to help women in her community develop their capacity for authenticity, courage, and belonging.  You are going to want to listen for her “pepperoni” analogy and her “frying fish” metaphor.  When you hear them and resonate with them,  tag both Sacred and me on social media to let us know! 

Mentioned in this episode:

• Brene Brown's quote on belonging vs fitting in:  https://youtu.be/CkC6PeseGds
• Sacred Walker’s Mastermind: https://bit.ly/3LuNaI0
• Sacred’s podcast: Self Love For Everyday Superheroes: https://bit.ly/3Lfvwa6

The key moments in this episode are:

00:00:00 - Introduction - Belonging and Connection,

00:01:07 - Fitting In vs. Belonging,

00:03:26 - Making Friends as an Adult,

00:09:18 - Healing and Peeling off the Pepperoni,

00:13:13 - Belonging as a Dance,

00:15:20 - Grounding Yourself Before Entering a Room,

00:19:28 - The Importance of Mission in Leadership,

00:22:47 - Taking Off the Brakes and Being Yourself,

00:26:03 - The Power of Belonging in Leadership,

The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

If you love this podcast, did you know that I just launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one?  It’s called “Show Up Like a Boss” and you can grab it right here:  https://bit.ly/show-up-like-a-boss

Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven’t left one yet,  what are you waiting for?  

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

Subscribe to my LinkedIn newsletter: https://bit.ly/TDWE-Newsletter

Struggling with a super-creative brain and feeling guilty about not taking action on your brilliant ideas? This episode will teach you what you need to do to balance creativity with consistency, spontaneity with structure, and brilliance with bandwidth, so you can finally put your genius ideas into action in your business and life.

In this episode, you will learn  to:

• Master the art of juggling creativity & consistency to produce more creative output
• Break free from idea paralysis & take meaningful steps to follow through with confidence
• Overcome the trap of perfectionism and embrace continuous growth & development.
• Connect with & learn from like-minded individuals to enhance your creative journey.
• Achieve balance between autonomy and accountability to ensure business success.

Mic Drop Moment: 

"The people who move the needle in their business are not the ones with the perfect ideas. They are the ones who will take a good enough idea and put it in front of people, risking rejection, risking failure, but willing to get feedback  Stop overthinking, stop second-guessing, start taking action, and let the market decide."  Diann Wingert 

Did you know I have a private podcast, called "Show Up Like a Boss?" It's like having your very own backstage pass to what it would be like to work with me by sharing 10 of the most common challenges my clients face, and how I help them change their mindset while building their skill set and resiliency. There are takeaways for each episode so you can apply what you learn to your own business and life.  Access this FREE private podcast right from your regular podcast player:  https://bit.ly/show-up-like-a-boss

Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven’t left one yet,  what are you waiting for?  

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

Other episodes for highly creative entrepreneurs you will also enjoy: 

Ep #121 The Cure for Imposter Syndrome - https://bit.ly/episode-blog-121

Ep #103 How to Deal with Fear, Uncertainty & Doubt - https://bit.ly/episode-blog-103

Ep # 57 The High Cost of Perfectionism -  https://bit.ly/episode-blog-57

If you are a highly creative solopreneur - coach, consultant, agency owner, or independent professional, maybe it’s time you experienced my signature coaching program for female solopreneurs, the Boss Up Breakthrough. The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

Not ready to work together but want to see more of my content? 

Subscribe to my weekly Linked In newsletter here: https://bit.ly/TDWE-Newsletter

Even though this is a shorter-than-usual episode,  for the scanners, here are some time stamps: 

 00:00:05 - Balancing Creativity and Consistency

00:03:14 - Recognizing Value in Your Ideas

00:10:40 - Taking Action on Your Ideas

00:15:33 - Overcoming Perfectionism

00:18:27 - Don't Hold Back Your Best Ideas

00:19:32 - Why You Should Share Your Art Now

00:20:34 - The Importance of Having a Coach

00:21:34 - Finding the Just Right Approach

When Traci DeForge, a visionary entrepreneur and podcast industry trailblazer, decided it was time to hire a business coach, she expected to gain clarity on how to grow and improve her company, but she specifically chose to work with a coach who had a background as a licensed psychotherapist because her other goal was to break the patterns of self-sacrifice that were holding her back. This decision meant both the business and the business owner were about to be transformed. 

This conversation recreates that transformation and how it impacted Traci's business model, leadership style, identity as a CEO, and the future of the company.  If you have asked yourself “Why would I choose to hire a business coach who is also a licensed psychotherapist?”  This Client Success Story episode is for you.  

In this interview, we share:

• The unexpected benefits of seeking guidance from a business coach with a background in therapy.
• What can happen when you recognize the impact of clear communication and defined limits on business success?
• Overcoming challenges within your team by releasing people-pleasing and overworking tendencies most female CEOs have

If listening to Traci De Forge’s story and what partnering with me did for her and her business inspired you,  maybe it’s time you experienced my signature coaching program for female entrepreneurs and business owners, the Boss Up Breakthrough. The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

If you love this podcast, did you know that I just launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one?  It’s called “Show Up Like a Boss” and you can grab it right here:  https://bit.ly/show-up-like-a-boss

Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven’t left one yet,  what are you waiting for?  

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

Other episodes for female entrepreneurs you might want to check out: 

Episode #152 - From Visionary to Implementer https://bit.ly/episode-blog-152

Episode #13I - 5 Types of Boundaries You Need in Business https://bit.ly/episode-blog-131

Episode #123 - Does Your Business Need You to Boss Up? https://bit.ly/episode-blog-123

Subscribe to my LinkedIn newsletter: https://bit.ly/TDWE-Newsletter

Ways to connect with our guest,  Traci De Forge:

Website: https://produceyourpodcast.com/

Linked In: https://www.linkedin.com/company/produce-your-podcast/

Are you an accidental entrepreneur who's been told to simply 'leverage your corporate skills' to make it as an entrepreneur --but have come to realize it's really not the same game? In this episode, I'll share how to overcome the hardships faced by unintentional entrepreneurship, recognize the skills you mastered in your previous career that will help you succeed in your own business, and cultivate an entrepreneurial mindset along the way.

When faced with being laid off, unable to find a suitable position, or caught between income-producing and caregiving responsibilities, many women become what I call “accidental entrepreneurs” and must find the courage to embrace risk-taking and creativity to build a successful business in a world where male entrepreneurs still outnumber them three to one and genuine mentors can be hard to find.

What I have come to appreciate as a result of being self employed since 2010 and helping others achieve this goal since 2015, accidental entrepreneurs may need to learn a few things, but we do not come to the table empty handed. I believe that  accidental entrepreneurs are far more likely to be intentional and a lot less impulsive with our business decisions. We have a strong sense of responsibility, accountability, and a deep sense of regard for the impact of our decisions and actions on others.  This may slow us down a bit compared to entrepreneurs with a longer track record of risk taking, but it can definitely make the difference between success and failure.  

The goals of this episode are to help you:

• Navigate challenges faced by unexpected female entrepreneurs 
• Utilize your corporate talents effectively in an entrepreneurial setting.
• Address and overcome hurdles specific to accidental entrepreneurs.
•  Develop a strong entrepreneurial mentality and personal identity.
• Trust your intuition and battle perfectionism for improved business outcomes.

If you stumbled into entrepreneurship and have managed to stay afloat but it’s not yet smooth sailing, maybe it’s time you experienced my signature coaching program for female solopreneurs, the Boss Up Breakthrough. The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

If you love this podcast, did you know that I just launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one!  It’s called “Show Up Like a Boss” and you can grab it right here: https://bit.ly/show-up-like-a-boss

Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven’t left one yet,  what are you waiting for?  

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

Other episodes for accidental entrepreneurs mentioned in this episode: 

• #145 - Navigating the Crisis of Confidence for Female Business Owners https://bit.ly/episode-blog-145
• #040 - Fierce, Female & 50-Something Entrepreneurs with Rhonda Glynn https://bit.ly/episode-blog-40
• #004 - The 6 Attributes of an Entrepreneur https://bit.ly/episode-blog-4

Connect with me: 

Instagram: https://bit.ly/DWC-Instagram

LinkedIn: https://bit.ly/DWC-LinkedIn

Come on back next week for another incredible Client Success Story Episode! 

Resources mentioned in this episode:

• Forbes article The Rise of the Accidental Entrepreneur  http://bit.ly/3MecOBx
• World Economic Forum Global Gender Gap Report 2022 http://bit.ly/40FXD8L

After a lifetime of conforming to the expectations of others and having her creative ideas dismissed because she was "just the assistant," Jancina Dyer refused to give up on her big vision and embarked on an entrepreneurial journey of self-discovery and success. 

While most leaders in the beauty industry are half her age, Jan Dyer is just getting started as the founder, owner, and CEO of the Colorado Lash Company. She is a misfit entrepreneur, driven by passion and purpose, who left a successful career in ophthalmology to pursue her dream of owning a business in the beauty industry. 

What I love most about Jan’s story is that she is a true visionary but did not believe she could execute her brilliant ideas.  She bought course after course, took program after program, and even hired more than one coach, before deciding to work with me.  Even though she had felt stuck for years, she never gave up on her big vision and in just 12 weeks, the progress she made was absolutely transformational. 

In this Client Success Story episode, we will recreate Jan’s experiences of:

1. Transforming her identity when leaving a successful career to pursue a passion.
2. Overcoming ageism and sexism in a female-dominated industry 
3. Developing a strategy to turn her creative ideas into actionable plans.

If you resonated with Jan Dyer’s struggles, maybe it’s time you experienced your own Boss Up Breakthrough. The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

Did you know?  I just launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one!  It’s called “Show Up Like a Boss” and you can grab it right here:  https://bit.ly/show-up-like-a-boss

If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast,  let me know by leaving a review!  Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes. 

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

Other Client Success Story episodes you'll enjoy:

Ep #120 - Marketing Your Genius with Meredith: https://bit.ly/episode-blog-120

Ep #112 - Embracing Creativity with Lauren: https://bit.ly/episode-blog-112

Ep #93 - Closing the Performance Gap with Dallas: https://bit.ly/episode-blog-93

Connect with me: 

Instagram: https://bit.ly/DWC-Instagram

LinkedIn: https://bit.ly/DWC-LinkedIn

How to connect with Jancina Dyer:

https://www.coloradolash.com/

https://www.facebook.com/coloradolashcompany

https://www.instagram.com/coloradolashcompany/

Do you remember going to the mall?  Do you even remember malls?  Well, I do and one of the things I remember best is this: the only way to enter one of the big department stores was to go through the bright and shiny cosmetics department, full of “beauty advisors” with brushes and sponges in hand, dying to make you over in the latest fashion shades.  And who could resist?  

"There's nothing like seeing another woman sitting on the high stool and getting that temporary boost of dopamine and confidence that comes with having her face completely made over by a beauty advisor." 

We do love a good makeover, don’t we?  But what if what you are sick of, fed up with, and fantasizing about making over is your business?  Should you or shouldn’t you? 

In this podcast episode, I guide you through the not-so-simple process of determining whether a business needs a makeover or not, exploring the impulses to blow things up vs. making a long-term investment in building a sustainable business. It can be hard to tell when it’s time for a business makeover because it can range from needing to work on communication and leadership skills, adjust expectations, or shift from a business that is merely financially successful to one that allows you to use your gifts and express your zone of genius. 

Many entrepreneurs have difficulty determining if a makeover is necessary, so it is often helpful to hire a small business strategist or coach to help you figure out the next steps. After all, who doesn’t love bringing some fresh new energy into what they spend most of their waking hours doing? 

In this episode, you will learn the following:

1. Have you ever felt like your business needs a makeover?

2. What are the signs that it’s time to makeover your business?

3. Could your business be built on your zone of genius instead?

4. How my client Stacey made over her expert business 

5. Coming soon: Jan’s business makeover in Ep #152

Is it time for your business makeover? The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

Do you want to be one of the first to grab my brand new Private Podcast “Show Up Like a Boss”?  Here is the link to make it yours!  https://bit.ly/show-up-like-a-boss

If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast,  let me know by leaving a review! 

Apple: https://apple.co/2BZDFzc

Android: https://bit.ly/TDWE-podchaser

Just want to take the next step & connect with me online?

LinkedIn: https://bit.ly/DWC-LinkedIn

Instagram: https://bit.ly/DWC-Instagram

Website: https://www.diannwingertcoaching.com/

Other episodes you'll enjoy:

Episode #149 Navigating the Expert vs Thought Leader Debate https://bit.ly/episode-blog-149

Episode #147 Unlocking Entrepreneurial Success with ADHD https://bit.ly/episode-blog-147

Episode #145 The Crisis of Confidence for Female Business Owners https://bit.ly/episode-blog-145

Mentioned in this episode: 

The Big Leap by Gay Hendricks

This interview was a fun experiment in co-hosting with Elyse Archer, sales coach and host of the She Sells Podcast.  Elyse and I connected online and knew we wanted to interview each other on the subject of limiting beliefs, but we were experiencing some scheduling challenges until Elyse suggested that we record once, interview each other and release the finished episode on both of our podcasts.  Entrepreneurship is all about taking risks and trusting your intuition, so I said yes and this episode is the result. 

In this episode, you will learn the following:

• 1. How to achieve success and get better results with less time and effort.
• 2. How to transition from playing small to stepping into the spotlight of your own life.
• 3. How to transform thought patterns and break past income limitations.

Mentioned in this episode: 

• Think Up! App: https://thinkup.me/
• Joe Dispenza: https://drjoedispenza.com/
• Laura Meyer: https://laurameyer.consulting/aboutus
• David Perry: https://www.linkedin.com/in/purecoach/
• Cathy Heller: https://www.instagram.com/cathy.heller/

How to connect with Elyse Archer: 

• https://www.elysearcher.com/
• IG: https://www.instagram.com/elysearcher/
• Podcast: https://podcasts.apple.com/us/podcast/she-sells-radio/

Other episodes you'll enjoy:

• #141 Stop Getting Ready & Start Taking Action - https://bit.ly/3XCQ2Gs
• # 121 The Cure For Imposter Syndrome - https://bit.ly/3AnPBWe
• #  96 The NFA Money Mindset with Dr Amanda Barrientez- https://bit.ly/3IGcSpe

Connect with me: 

• LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/
• Website: https://www.diannwingertcoaching.com/

If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast,  let me know by leaving a review!  Apple: https://apple.co/2BZDFzc

Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485

GRAB MY BRAND NEW PRIVATE PODCAST "SHOW UP LIKE A BOSS" RIGHT HERE: https://bit.ly/3lf4W7T

You know that just listening to a podcast, no matter how awesome it is, will never move the needle in your business. The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here:  https://bit.ly/3qrJ9YQ

If you're looking to become a recognized expert or thought leader, this episode will show you how to maximize your credentials, expertise, and professional networks to get there. Unlock the secrets to establishing yourself as a thought leader by leveraging your connections.

"The term expert has really evolved in the last few years. It has gone from the definition of a person who has extensive knowledge and ability based on research, experience, education, occupation in a particular field to basically being somebody who knows a little bit more than the person they're trying to help."

Here’s what you will learn:

• Understand the differences between experts, professionals, and thought leaders.
• Learn about ethical and moral obligations as a professional.
• Utilize online presence to build an expert business.
• Leverage a professional network to become a thought leader.
• Tap into professional goals to market yourself.

Resources mentioned in this episode:

• Harvard Business Review - https://hbr.org/
• Dorie Clark - https://dorieclark.com/

Here are the key points I cover:

• Identity crises faced by professionals who start a coaching or consulting business 
• How to know which path to take - expert or thought leader 
• When and why your credentials matter 

Becoming a genuine expert takes time and dedication. Legitimate experts have accumulated a deep knowledge of their field over years of experience and research. A professional is generally defined as someone who is a member of a profession, who works in a specific professional capacity and is subjected to codes of conduct and stringent ethical and moral obligations, as well as government oversight and enforcement by a regulatory body.  

On the other hand, a thought leader is someone whose expertise is demonstrated by consistently answering the biggest questions in the minds of their target audience on their particular topic and who is asked to speak at keynotes. 

In the unregulated industry of coaching, it is important for professionals to include their background, expertise, and credentials in their marketing and promotion to maintain credibility, as this will indicate to potential clients that they are knowledgeable and experienced in their field.

Connect with me: 

LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/

Website: https://www.diannwingertcoaching.com/

YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A

Instagram: https://www.instagram.com/coachdiannwingert/

Facebook: https://www.facebook.com/diannwingertcoaching/

Loved this episode? Leave us a review and rating here: https://the-driven-woman-entrep.captivate.fm/review

If you are a professional or expert who is ready to create a profitable, sought-after business based on your body or work,  maybe it’s time to talk about moving forward with expert guidance support & accountability to develop your expert or thought leader business, here’s how you book a free consultation with me for 1:1 coaching:  https://bit.ly/3qrJ9YQ

Not sure what to expect during a free consultation?   This episode will answer all your questions:  https://bit.ly/3kO7Z6h

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with.  In other words, copywriting.  

Erin knows that the key to engaging copy is to speak to the reader and create an inviting journey. She believes that everyone has the capacity to write their own copy, but needs to keep an eye out for the pitfalls of poor advice that can make them think they are successful when they really aren’t. 

In this episode, you will learn the following:

• ow did Erin Ollila realize she wanted to become a writer?
• How can we use customer journeys to communicate effectively?
• How can we ensure that our marketing assets, such as websites and emails, are speaking to our readers and prompting them to take the desired action?

In Her Words:  

"I'm ingrained in my communication style to relate through stories, to tell stories, and that's how I connect with people."   Erin Ollila 

Want to connect with Erin?:

Website: https://erinollila.com/

Talk Copy to Me Podcast: https://erinollila.com/podcast/

Linked In: https://www.linkedin.com/in/erinollila/

IG: https://www.instagram.com/erinollila/

VIP Intensive: https://erinollila.com/vip-day/

Other episodes you'll enjoy:

Ep # 146 Unpacking Marketing Strategy -  https://bit.ly/3xNsZNS

Ep # 98 The Client Journey in 6 Steps -  https://bit.ly/3qgr5lA

Ep # 56  Elevating Women’s Voices Through Story -  https://bit.ly/3ciugC9

Connect with me: 

LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/

Website: https://www.diannwingertcoaching.com/

YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A

Before you go, can you do something for me?  If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast,  let me know by leaving a review! I’m not a mind reader and podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes. 

Apple: https://apple.co/2BZDFzc

Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485

You know that just listening to a podcast, no matter how awesome it is, will never move the needle in your business. If you are ready for your Boss Up Breakthrough in your business, I have two more spots for my 12-week 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here:  https://bit.ly/3qrJ9YQ

Chapter Summaries:

[00:00:01]

Writing is something I always thought I would do as a child. My first bio referenced myself as an emotional archeologist. I love studying what makes people tick. It's this love of storytelling that makes me good as a marketer.

[00:03:00]

My most abiding topic of interest is human nature. From a marketing perspective, it's just taught so incorrectly to online business owners. He says we don't all have one ideal client. A used car lot has multiple client personas.

[00:07:31]

There are many people who can write well, but that does not mean they have the skills to write marketing copy. No one's really taught to write to a reader in any different type of writing. It's very difficult to get someone to take you seriously as an expert when you are showing up with an insecure vibe.

[00:12:54]

Are you a fan of the notion of a customer journey? Because I have heard that you can literally create a journey for every email, for every social media caption, and obviously for every sales page. Think about how can I present information and then move someone through that information.

[00:14:45]

I am both an SEO copywriter, which is search engine optimization, and a conversion copywriter. What I believe is if we can use SEO to attract people to our website, we then have to give them instructions on what we want them to see. Marketing and copywriting are very easily overlooked.

[00:19:38]

A lot of people are just following the popular wisdom, if you will, online. What I think is so sad and super frustrating and I have absolutely been a victim of this, is just focusing on the amount, but not the quality. Do you think that most people can be successful DIY-ing?

[00:22:28]

I am very passionate that people can manage their own copywriting and marketing for a good period of time. When it comes to marketing, the answer is almost it depends on everything and everyone. Where is the best time investment? Where do we have more room to test?

[00:31:49]

Three years ago, my standard mantra was “I'm not tech-savvy.” Now I realize that everything I want to do requires technology and that I am getting better at it every day. 

[00:34:18]

The difference between being a conversion copywriter and an SEO copywriter. Where I get true heart eyes in my own business is SEO. Not every business can make a quick sale. Seo is coming back into being extremely important in people's businesses.

[00:42:19]

So think of content. Instead of trying to spray everywhere, you're going to come up with one thing and allow that to kind of rain on all of your different touchpoints. And remember, we are talking about strategy, not tactics.