ADHD-ish™ ADHD Business Strategy for Busy Brains

ADHD-ish™ ADHD Business Strategy for Busy Brains

By Diann Wingert | ADHD Business Strategist & CoachBusinessEntrepreneurshipHealth & FitnessMental HealthEducationSelf-Improvement
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ADHD-ish™ ADHD Business Strategy for Busy Brains episodes

  • Surviving Life's Challenges: Essential Lessons for Overcoming Adversity

    After many years of “winging it” as my preferred modus operandi, I knew I would have to become less spontaneous and more of a planner when I decided to launch this podcast two years ago.  Once I decided to commit to it,  I learned to become a planner and even found I liked it.  But sometimes, in spite of our planning, things go sideways and shit happens. My husband and I just relocated for the second time in barely three years and the experience has been full of surprises, and not the good kind. 

    This episode is not about planning or being consistent, at least not directly.  It is about the fact that many times in life, things do not go as we intend or expect, no matter how well we have planned.  Life has an uncanny knack for throwing us just enough curveballs to have some of us thinking ‘why bother?” about planning, while others become humorless control-freaks trying to get life to conform to their will. 

    I decided to record this episode instead of the one I had planned in order to give you a behind the scenes look into some of my personal challenges,  a peek into my podcast production process and share my perspective, evolution and growth as a human being. My life experiences over the past few weeks have been such a good reminder that we need to manage our mindset, not just our To Do list.  My editor gave it a thumbs up, saying “this one is for the planner and perfectionist who sweats the small stuff and wants to control everything, that’s me.”  I just knew if it spoke to her, it would speak to you too. 

    Discussed in this episode: 

    • The limitations of planning and how they make us more resilient 
    • Dealing with the emotions of disappointment, anxiety and frustration 
    • Lessons from Buddhism about dealing with the unexpected
    • How to get through challenges by focusing on your values 

    Some of the traits and habits I have struggled with most and learned to overcome are procrastination and perfectionism.  Do you know which beliefs and habits are standing in your way?   

    I created a quiz with 6 common problems that interfere with our success as solopreneurs.  

    Take my FREE quiz and get your personalized result, and more importantly, what you can do about it. 

    What’s Holding You Back?   https://bit.ly/whyb-quiz

     

    With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultation

     

    Let’s connect on Instagram: https://bit.ly/DWC-Instagram

    So, that’s all for now, Driven Woman!  Please join us next week for another amazing guest interview with Laura Eiger, PhD, a leadership coach, author and speaker who joins me for an stimulating conversation about the importance of leading with our values.  You don’t want to miss this one. 

    25 min
  • Writing Your Own Rules in Online Business with Deanna Seymour

    Just imagine a high school art teacher, wife, and mom trying to start an online business.  She loves her students and teaching itself but all the rules of the profession are sucking the joy right out of her.  In spite of her boundless enthusiasm and endless creativity, plus years of side hustle experience, like the rest of us, this wantrepreneur turns to the alleged “experts” in the field, the high priestesses of online marketing.  The ones who make 'the rules". 

    These celebrity coaches and online marketing gurus have made multi-million dollars selling their courses and coaching programs, and they have pages and pages of testimonials gushing over them, so it had to be “The Way”, and they had a right to make The Rules, only it wasn’t and they don't.  Several courses later, this teacher, whom we will call Deanna (because that’s actually her name) is not only not getting anywhere closer to the promised land of the laptop lifestyle, but she is starting to feel just as disillusioned with this whole online entrepreneur thing as she was as a teacher.  See the real problem? 

    Is poor Deanna doing something wrong or did she simply get caught up in the “results, not typical” marketing hype that has made celebrity coaches fabulously wealthy while leaving most of their students blaming themselves for not being one of the success stories they bring on stage at their high ticket sales events?   Well, as you might have guessed, Deanna is today’s guest on The Driven Woman Podcast and she is also the graphic designer and coach that I recently hired and will start working with in June, to help me write MY own rules when it comes to Instagram.   

    Here is what you’ll learn in today’s episode: 

    • How Deanna and I met:  In Angie Trueblood’s Podwize membership 
    • Why she broke up with social media for 6 weeks and what it taught her 
    • Why Deanna no longer considers the $$$ she spent on courses to be a total waste 
    • What she thinks is the key to dealing with the fear of being vulnerable online

    Want more Deanna Seymour? 

    • Waitlist for “Eff That!” Instagram Community: https://deannaseymour.com/shop/
    • Website: https://deannaseymour.com/
    • “Eff That! Podcast: https://deannaseymour.com/blog/
    • Instagram: https://www.instagram.com/thedeannaseymour/

    Ethical leaders that Deanna mentioned and recommends:

    • Maggie Patterson_small business strategy: https://smallbusinessboss.co/
    • Kathleen Oh_business coaching: https://coachkathleenoh.com/
    • Kelly Diels_ethical marketing: https://www.kellydiels.com/
    • Liz Wilcox_email marketing: https://lizwilcox.com/
    • Brene Brown_Atlas of the Heart_ vulnerability: https://brenebrown.com/

    So, are you where you want to be in your online business?  Do you even know what is getting in your way? Take the quiz and get your personalized result, (and what to do about it! )

    What’s Holding You Back?

    https://bit.ly/obstaclesquiz

    Thinking about working with Diann? 

    If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

    Free Consultation for 1:1 Coaching 

    49 min
  • Therapy vs. Coaching: Choosing the Right Path to Your Goals

    One of the subjects I am asked for my opinion on most often is the confusion between therapy and coaching.  I guess you could say I am uniquely qualified to address this topic because before I trained and certified as a coach, I was a licensed psychotherapist for over twenty years.  It has become a complicated, contradictory and at times controversial subject and one that a growing number of people are talking about. 

    After being asked this question in a number of interviews on other podcasts, I decided it was time to discuss it on The Driven Woman.  The point here is not that therapists are better, safer, or more competent across the board.  I know many fine coaches who do excellent work and hold themselves to standards of integrity and ethics that equal those of any licensed therapist. I have also known a number of therapists who were mediocre at best.  

    In this episode, I hope to raise awareness, stimulate some thinking, and most of all, encourage people to trust their intuition and do their homework.   In this episode, I make the offer to personally respond to anyone who has a follow-up question on this subject after listening to the full episode.  The options are:  DM me at IG @coachdiannwingert or email me at [email protected].   

    Discussed in this episode: 

    • How do therapists and coaches differ in terms of their credentials: training, licensing, certification, and regulation 
    • The connection between the medical model and mental health stigma 
    • Unsung heroes: bartenders, personal trainers, massage therapists, and hair stylists
    • The big issues:  boundaries, confidentiality, privacy, dual relationships 
    • Insight and healing or growth and goal achievement
    • Should you work with both a therapist and a coach at the same time? 
    • Pricing and packaging of therapy vs coaching and how this influences our expectations and outcomes 

    Also mentioned: 

    • ICF (International Coach Federation) https://coachingfederation.org/
    • Podcast interviews I have done on this subject:
    • My Simplified Life Podcast: https://apple.co/3BMNKua
    • Creative Magic Club Podcast: https://apple.co/3wI9mVX

     

    Have you closed the gap between where you are and where you want to be in your business?  Do you know which beliefs and habits are standing in your way?   

    I created a quiz with 6 common problems that interfere with our success as solopreneurs.  

    Take my FREE quiz and get your personalized result, and more importantly, what you can do about it. 

    What’s Holding You Back?   https://bit.ly/whyb-quiz

     

    With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultation

     

    Let’s connect on Instagram: https://bit.ly/DWC-Instagram

    So, that’s all for now, Driven Woman!  Please join us next week for another amazing guest interview with Deanna Seymour, a graphic designer, and former art teacher who joins me to talk about being our true selves and breaking a few rules in social media and online business.

    46 min
  • Declutter Your Life: Make Space for What Matters

    Kathi Burns definitely found her calling as a professional organizer. She has been helping others eliminate clutter for over 17 years, has written an entire book on the subject, hosts a weekly podcast called Organized and Energized, and is even more enthusiastic about eliminating clutter to create more freedom than she was when she started.  

    Once I learned that Kathi had been a travel writer who literally lived out of a suitcase and that she has also lived on a boat, I knew she was a bona fide expert in doing more with less.  This conversation was both informative and fun, because I know quite a bit about productivity, but learned so much from Kathi about the benefits of tackling our problems with paper.  

    Addressing our paper piles is an easy way to create more order in our environment and eliminating them frees up both space and energy, reduces distractions, and increases clarity. We all have better things to do than spend an average of 3 hours a week searching for things, which is one of the eye-opening facts Kathi shared in this lively conversation.  After implementing her Get It Gone system, Kathi promises her clients that they can find anything they need in 30 seconds. How’s that for a value proposition?  

    So, if you’re ready to listen and learn from this self-proclaimed Paper Wrangler, and go from piling to filing, let’s jump right in! 

     

    What you’ll learn: 

    • Kathi’s 5 category paper organization system
    • The 3 main saboteurs of being organized
    • Letting go is a muscle that needs regular exercise
    • Less stuff = more clarity + fewer distractions

     

    Mic Drop Moment:  “Paper weighs more than anything else, both physically and psychologically.” Kathi Burns, CPO 

     

    If you’d like to connect with Kathi Burns, CPO 

    Webinar: www.getitgoneformula.com/webinar

    Book: https://amzn.to/3v4svSM

    Podcast: https://apple.co/3Ey7gfw

    Instagram: https://www.instagram.com/organizedenergized/

    Is there a gap between where you are and where you want to be?  Do you know why?  Take the quiz and get your personalized result, and what to do about it! 

    What’s Holding You Back?

    https://bit.ly/whyb-quiz

     

    Thinking about working with Diann? 

    If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

    Free Consultation for 1:1 Coaching 

    Instagram: https://bit.ly/DWC-Instagram

     

    Before you bounce, don’t forget to leave a review of The Driven Woman Podcast, I’d love to read it on a future episode!    

    Apple: https://apple.co/2BZDFzc

    Android: https://bit.ly/TDWE-podchaser

     

    Don’t forget to join us next week for Episode #105 when I return with a solo episode called “Therapy or Coaching: What’s the Difference?” One of the questions I am asked most often in my interviews on other podcasts is how to know which type of professional to hire when you feel stuck and need help to move forward.   Because I was a licensed psychotherapist and also trained and supervised therapists before being certified as a coach, I have an opinion (or three)  on this topic.  Join me next week, on Tuesday, May 10th! 

    If you haven’t already, please follow/subscribe to The Driven Woman Podcast so you won’t miss a single thing!

    48 min
  • Feeling Stuck? Bust Through Fear, Uncertainty & Doubt (FUD) to Achieve Your Goals

    Everyone has heard of FOMO, but have you also heard of FUD?   I hadn’t either, until a recent conversation with my son Andre on the topic of bitcoin.  FUD stands for Fear, Uncertainty & Doubt and I am going to guess that these emotions are something you are more than familiar with, especially during these last couple of years.  Once I heard the term and learned its history, I actually scrapped the podcast I was planning to create for this week and recorded this one instead.  I hope you agree that it is both timely and relevant. 

    The acronym FUD was coined in 1975, but variations of it have been used back to the 1920s and even in the late 1860s.  It is a propaganda tactic used in politics, polling, public relations, sales and marketing, and inside cults.  FUD involves disseminating negative and false, misleading, or dubious information with the purpose of evoking fear.  

    That fear is intended to manipulate people into remaining loyal party members, clients, or customers by highlighting the perceived risk of exploring alternatives.  From fake and conspiracy theories to the sleazy tactics of ‘bro’ marketing,  examples of FUD in modern culture are too numerous to count.  

    In this episode, I will share: 

    • Why trust is at an all-time low and how it affects us as business owners 
    • The cult-like FUD tactics of many coaching programs and nearly all MLMs 
    • How unconscious FUD programming affects both buyers and sellers
    • Reflections on my past careers in sales and psychotherapy through a FUD lens
    • What to look for in your own business practices that might be a little bit FUD-ish

     

    Is there a gap between where you are and where you want to be?  Do you know why?  

    I created a quiz with 6 common problems that get in the way of your success and Distractibility is one of them! 

     

    Take the quiz and get your personalized result, and what to do about it! 

    What’s Holding You Back?   https://bit.ly/whyb-quiz

     

    With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultation

     

    Let’s connect on Instagram: https://bit.ly/DWC-Instagram

    So, that’s all for now, Driven Woman!  Please join us next week for another amazing guest interview with Kathi Burns, a Certified Professional Organizer who is going to share why getting rid of your paper files is the gateway to a life of freedom.  

    35 min
  • Breaking the Box for Married Female Entrepreneurs with Naketa Thigpen

    My guest today, Naketa Thigpen, and I have so much in common that this interview is actually our third or fourth conversation since we were introduced. We both have a background as licensed clinical social workers, we both have a childhood trauma history and we share very similar views about women and ambition, the patriarchy, and being a bit too out of the box to ever fit in.   

    Naketa’s book, Selfish is currently on my bedside table, and her podcast, Balance Boldly for Ambitious Women in Business is in my earholes on a weekly basis.  We quickly discovered that we can literally talk for hours unless one of us calls it quits and I honestly feel like we have been friends for years, not weeks. 

    The number of female entrepreneurs continues to rise, but there really aren’t too many people talking about women and ambition, giving ourselves permission to want, do and have more or the impact of entrepreneurship on marriage.  These intersections are where Naketa is making her mark and creating her thought leader legacy.  Join us for this wide-ranging conversation about being bold, creating joy, and balancing a romantic partnership with a growing business.  

    In this interview, Naketa breaks down and explains the GIFT method she created to invite ambitious married entrepreneurs into a new way of looking at themselves and their life and work style:

    • Gratitude
    • Imagination
    • Forgiveness
    • Taking Action 

    We talk about where drive and ambition come from, the difference between being creative and being an entrepreneur, where the concept of selfishness comes from, and how Naketa has redefined it for herself and the community of married female entrepreneurs she serves.  I share a story about how the word selfish impacted me when I chose to end my previous marriage and how I think of selfishness now.  Naketa has a unique perspective on gratitude and why it has to be the real deal, not pretending to be grateful as an excuse for not pursuing our deepest dreams. 


    Mic Drop Moment:  “Soft skills are powerful. They ARE the power skills.” 

    If you’d like to connect with Naketa Thigpen (and I recommend that you do) here are some of the options:

    The Joy Map Method Masterclass: https://www.asknaketa.com/joymapmethod-masterclass-for-married-entrepreneurs/

    Her book: Selfish ( I am reading it now…) https://amzn.to/3uTnvPV

    Podcast: Balance Boldly for Ambitious Women in Business https://apple.co/3DIEf0i

    Find & Follow Naketa on Instagram: https://www.instagram.com/asknaketa/


    Thinking about working with Diann? 

    If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

    Free Consultation for 1:1 Coaching 


    Want to add yourself to the waitlist for our next round of coaching groups?  

    There is no obligation, but if you want to get more information, you need to be on the list, so click here: 


    Before you bounce, don’t forget to leave a review of The Driven Woman Podcast, I’d love to read it on a future episode!    

    Apple: https://apple.co/2BZDFzc

    Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485

    50 min
  • The Boundaries Series: Boundaries as Self Care

    This is the fourth and final episode in The Boundaries Series, and this one is called “Boundaries as Self Care”.  Many solopreneurs were superstars in their former jobs and many of us came to self-employment with ingrained habits of overworking including taking work home, skipping vacations, and even going to work when we were sick, instead of taking our company PTO. 

    Women are not conditioned to put their needs first, so when we become solopreneurs, we often end up over extended, overworking, and overwhelmed between the needs of our families and the needs of our business. In this episode, we are going to talk about boundaries as self-care.  Here is some of what you will hear in this episode: 

    • Boundaries start with self-awareness and self acceptance
    • Habits we developed in the corporate world that set us up for burnout 
    • You are your own Human Resources Department
    • Why you can’t succeed with advice from celebrity coaches & online gurus
    • Entrepreneurs and mental health challenges 

    If you are your own boss, be a good boss to yourself and structure your business with boundaries and self-care in mind.  Not only will you reduce the risk of burnout, but you will also be a more successful and satisfied business owner.  Unless burnout is part of your business plan, we need to make self-care a priority. 

    Things to consider in establishing your self-care boundaries:

    • Workdays & hours
    • Time off for vacations, holidays, conferences 
    • Deadlines & turn around time 
    • Size of team & communication styles
    • Revenue goals, price point, and profit margin 

    I encourage you to listen to EP #95: Creating Consistent Client Outcomes, EP #97 Obligation Management, and EP #99 The Distraction-Free Business.  Don’t be surprised if you find yourself talking back to my tough-love approach in these Boundaries Series episodes.  I had to learn these lessons the hard way myself and they do tend to need some repetition to take hold. 

    Is there a gap between where you are and where you want to be?  Do you know why?  

    I created a quiz with 6 common problems that get in the way of your success and Distractibility is one of them! 

    Take the quiz and get your personalized result, and what to do about it! 

    What’s Holding You Back?   https://bit.ly/obstaclesquiz

    With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://calendly.com/diannwingert/free-consultation/

    If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, my brand new group membership program is starting soon and the first step is to get on the waitlist. 

    Click here to be notified of all the details: Group Coaching Waitlist 

     Join The Driven Woman Facebook Group

    The place to be for entrepreneurial women who are ready to go from driven and distracted to focused, fired up, and flame retardant  (https://www.facebook.com/groups/thedrivenwoman) 

    So, that’s all for now, Driven Woman!  Please join us next week for another amazing guest interview! 

    33 min
  • My 100th Episode Special Edition: Lessons in Entrepreneurship from "Inventing Anna"

    The tagline for “Inventing Anna” is: “Inspired by the true story of a total fake.”  

    Of course, I was instantly hooked, along with millions of other Netflix subscribers.  Within a week, several of my clients, friends, and family members were messaging me, excitedly asking “Are you watching Inventing Anna?”  and I am pretty sure I know why.  

    First of all, I was a licensed therapist for many years before becoming a coach, I am attracted to complex and complicated characters, and I am known for having really good instincts about people.  They know I am especially fascinated by women who step out of the shadows and shine brightly, one way or another. I had never even heard of Anna Delvey before seeing it in the top series section on Netflix but became pretty obsessed with her.  

    After binge-watching the Netflix series, I read articles, watched interviews and documentaries, and scrolled through all the IG accounts that may or may not be hers.  But this episode is not about my psychological assessment of Anna’s character, motives, or personality pathology.  It is about my thoughts on the skills and mindset that almost made her a very successful founder and entrepreneur, someone I think we can learn from, regardless of what we think of her motivation or methods.   

    So, what ARE those lessons? 

    • Manage your image
    • Network with the right people 
    • Project unshakable confidence 
    • It takes money to make money
    • Develop resilience 

    This episode includes a clip from my interview on “The True Fiction Project Podcast’ with host Reenita Hora.  If you want to hear me speculate about what drives Anna Delvey, whether she was/is a narcissist or a sociopath, did a history of childhood trauma leave her incapable of empathy, and more, check it out!  

    https://spoti.fi/3uPFHtM

    There was very little holding Anna Delvey back, and she didn’t let “little things” like a lack of money, connections or influence stand in her way.  At least until those four years in Riker’s Island held her back in a very big way.  But what about you?  Chances are there is a single habit that if you could identify and change would help you realize your entrepreneurial dreams without breaking any laws! 

    Get your personalized result, along with lots of strategies for what to do about it! 

    Take the “What’s Holding You Back?” Quiz today by clicking on this link:

    https://bit.ly/obstaclesquiz

    SPECIAL CONTEST JUST FOR LISTENERS OF THE DRIVEN WOMAN PODCAST

    Did you LOVE this special 100th episode?  Have you been a regular listener and never left a review?  Well, this time, I am going to incentivize it!  Leave a review on this episode (or the show in general, it’s up to you) and before you hit submit, take a screenshot and DM it to me on IG @coachdiannwingert - you will then be eligible to win the Anna Delvey “Iconic” T-shirt from Rosies Tees! 

    Apple: https://apple.co/2BZDFzc

    Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485

    If you are getting a lot of good tips from The Boundaries Series, don’t forget to join us next week for another kickass episode, the last one in the series.  It is episode #101 and the title is:  “Boundaries are Self Care”.  A lot of female solopreneurs have been feeling a bit defeated or depleted lately, so this one is for you! 

    31 min
  • The Boundaries Series: How to Create a Distraction-Free Business

    This is the third in The Boundaries Series of solo episodes, and this one is called How to Create a Distraction-Free Business.  Spoiler alert: it comes down to self-awareness, self-acceptance, and having decent boundaries.   

    Most female solopreneurs are working from home, with one or more other beings in their space.  Knowing how to manage our distractions and how we use distractions to avoid other uncomfortable feelings like resentment and self-doubt are half the battle to being productive from home.   

    If you are a work-from-home solopreneur in a service-based business, I encourage you to go back and listen to the previous episodes in this Boundaries Series: EP #95: Creating Consistent Client Outcomes and EP #97 Obligation Management.  Here is some of what you will hear in this episode: 

    Tools for Self Awareness when it comes to distractions:

    • Know your limits  
    • Environmental engineering
    • Clutter and distractibility
    • Distractions vs interruptions 
    • Circadian rhythms 
    • Decision Fatigue 
    • Other People’s Problems 
    • Boredom threshold 
    • Mindset 
    • Your competition
    • Digital information / FOMO 
    • Imposter syndrome, self-doubt, perfectionism 

    Strategies mentioned in this episode:

    • Time tracking 
    • Time blocking 
    • Focus Mate 
    • Pomodoro Technique 


    Is there a gap between where you are and where you want to be?  Do you know why?  I created a quiz with 6 common problems that get in the way of your success and Distractibility is one of them! 

    Take the quiz and get your personalized result, and what to do about it! 

    What’s Holding You Back?   https://bit.ly/obstaclesquiz


    With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://calendly.com/diannwingert/free-consultation/

     

    If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, my brand new group membership program is starting soon and the first step is to get on the waitlist. 

    Click here to be notified of all the details: Group Coaching Waitlist 


    Let’s connect on Instagram: 

    Instagram: https://www.instagram.com/coachdiannwingert/ 


    So, that’s all for now, Driven Woman!  See you next week,  when we are releasing episode #100 (that’s ONE HUNDRED, PEOPLE!) and that means I have been producing this show every week for almost two years.   


    I would love to ask you for 100 new podcast reviews, but I would also be fine with 100 new followers on Instagram or 100 new members of The Driven Woman Facebook Group, but if you want to just go along for the ride, it’s all good.  I see your downloads, so I know you’re out there!  

    I don’t want to say too much about what I have planned for you next week, but let’s just say I made something extra special for my 100th episode.  Make sure you are following the show so you won’t miss it! 

    49 min
  • The Client Journey in 6 Steps with Abby Herman

    If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  

    Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you have a lot to say but it’s all over the place or your mind goes completely blank the minute you sit down in front of your laptop to write an email sequence, there is hope for you.  

    Today’s guest, Abby Herman was an elementary school teacher who took her talent for writing and teaching and launched a business as a content strategist over a decade ago.  She helps online entrepreneurs to create awareness, educate and inform, demonstrate their expertise, convert consumers to customers, and long-lasting relationships. She has a way of thinking about content creation that takes the guessing and stressing right out, making it more simple and sustainable than you ever dreamed of. 

    I first learned of Abby over a year ago, when I heard her being interviewed on a podcast, but we did not connect in a meaningful way until we both joined Podwize, the membership community for podcasters run by Angie Trueblood, a couple of months ago.  The day this episode is being published is the day Abby is interviewing me for her podcast, The Content Experiment.  How’s that for synchronicity? 

    Here are a few of the highlights of our convo:

    • What minimum viable content marketing looks like 
    • The health journey that led Abby to rebrand her podcast and business 
    • How her personal values show up in how much free content she shares 
    • When you don’t choose, you actually lose (less really is best) 
    • What content to give away for free and what to charge for 
    • Easy ways to stay top of mind with former clients and customers 


    Mentioned in this episode:

    The Podwize Co-Op with Angie Trueblood 

    The Alcohol Experiment book by Annie Grace 

    www.panda.doc (the CRM that Abby uses for her content ) 


    If you’d like to connect with Abby Herman and The Content Experiment after listening to this interview:

    Free e-book: https://thecontentexperiment.com/get-client-journey-ebook/

    Podcast: https://thecontentexperiment.com/podcast-episodes/

    Linked In: https://www.linkedin.com/in/AbbyMHerman/


    Is there a gap between where you are and where you want to be?  Do you know why?  Take the quiz and get your personalized result, and what to do about it! 

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    https://bit.ly/obstaclesquiz


    Thinking about working with Diann? 

    If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. 

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    57 min

About ADHD-ish™ ADHD Business Strategy for Busy Brains

From the publisher's feed

Discover ADHD success stories, ADHD entrepreneurship, and ADHD energy management on ADHD ish™, the podcast redefining business strategy for ADHD founders. Hosted by Diann Wingert, a seasoned business coach and former psychotherapist, this show is built for entrepreneurs who are tired of chasing hacks, rigid routines, or “one size fits all” advice that never sticks.

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