A Productive Conversation

Adii Pienaar talks about Measuring Life Profitability


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This episode is brought to you by Your Clockwise Week—a personalized weekly structure built around your actual life, not an ideal one. If your week feels full but not fitting, you can learn more at mikevardy.com/yourclockwiseweek.


Today’s guest, Adii Pienaar, is not a fan of labels, but he’s a true life-first entrepreneur and avid writer. He also co-founded WooThemes in 2007, founded Conversio in 2014. His latest book, Life Profitability: The New Measure of Entrepreneurial Success distills a new perspective for becoming self-aware, recognising your values, and understanding your impact. I found it really impactful, so I couldn’t wait to bring Adii on to the show.

Listen to this conversation as we take a step back and review how to live an enriched life AND run a successful business. We discuss the power of language, journaling, what ‘harmony’ means to Adii – and cultivating ‘breadcrumbs’ of writing. 


Talking Points

  • Being a seeker
  • The pros and cons of ambition
  • Why we shouldn’t strive for ‘work-life balance
  • Measuring qualitative goals
  • How to maintain and sustain your life profitability
  • How journaling has helped Adii
  • Breaking old patterns

  • Quote

    "Seek the newer versions of your truths."


    Helpful Links

    • ‘Life Profitability’ by Adii Pienaar 
    • ‘Motion’ by Adii Pienaar 
    • The Toxicity of Relentless Ambition
    • ‘When Breath Becomes Air’ by Paul Kalanithi
    • Episode 226: How to Build a Company of One with Paul Jarvis
    • ‘Siddhartha’ by Hermann Hesse
    • ‘The Values Factor’ by Dr. John DeMartini
    • 13 Questions with Dr John Demartini
    • Adii.me

    • Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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      If this episode resonated, I’m exploring ideas like these more deeply in my upcoming book, Productiveness. You can follow along as it takes shape at mikevardy.com/productiveness.

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      A Productive ConversationBy Mike Vardy

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