In this episode, Harcourts CEO Adrian Knowles reflects on how the real estate industry can balance new technology with the fundamentals of human connection.

Adrian explains why tools such as AI and video marketing should be used to amplify an agent’s reach rather than replace their role, cautioning against generic marketing that risks undermining trust.

He highlights the importance of training, describing how Harcourts’ academy prepares agents through role play, discipline and rehearsal – much like athletes and soldiers who practise under pressure before stepping into competition.

Adrian also discusses the pressures that agents face in such a demanding industry and why wellbeing initiatives are critical. He outlines Harcourts’ partnership with the Rise Initiative and the rollout of the RealCare app across the network, providing agents with mindfulness tools, support resources, and access to counselling to help manage stress and avoid burnout.

Finally, Adrian shares insights on leadership, patience and growth, drawing on his own career lessons and the principle of “hasten slowly” to avoid rushing into decisions.

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