Jay Wright, founder of eCommerce Equation, is a leading voice in eCommerce performance marketing. Known for his direct approach, he empowers brands to thrive in the evolving digital landscape. This episode offers actionable insights for eCommerce businesses, covering performance-driven creative, Meta's AI ad tools, and the importance of understanding customer avatars. Jay provides practical advice for building brands that resonate in a creator-led environment.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(07:50) Market Timing & Strategy
(15:40) From Aesthetic to Authentic
(23:30) Winning with Native Content
(31:20) Rise of Performance Creative
(39:10) Meta’s AI Ad Shift
(47:00) Mastering Customer Avatars
(54:50) Preparing for AI Creative
(01:02:40) Predictive Ad Targeting
(01:10:30) Human vs. AI Content
(01:18:20) Smarter AI Adoption
(01:26:10) Best Time to Build a Brand

Marissa Kos is a visionary futurist and a leading voice in the field of Artificial Intelligence (AI). As the founder of M-Squared, she is dedicated to empowering and educating brands to harness the power of AI, enabling them to dominate their respective industries. Described as a relentless innovator, Marissa is actively redefining AI's potential, both for herself and for her clients. In this episode, Marissa delves into the transformative power of AI, exploring its role in sparking creativity, reshaping workplace culture, and democratizing access to powerful tools.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction: AI vs. Creativity — Setting the Stage
(00:08:40) AI and Workplace Culture Reset
(00:17:21) AI as a Catalyst for Creative Renaissance
(00:26:02) AI Leveling the Business Playing Field
(00:34:43) AI, Web3, and Augmented Reality Explained
(00:43:23) AI Support for Human Overload
(00:52:04) Ethics, Empathy, and AI's Dual Potential
(01:00:45) Creative Duality: Soul vs. Speed
(01:09:26) Reclaiming Creative Process with AI
(01:18:06) Teaching AI Thinking, Not Tools
(01:26:47) AI's Impact on Business and Creativity
(01:35:28) The Future of Co-Creation with AI

Alex Rusty is a leading figure in Australian tattooing, renowned for combining traditional Japanese techniques with modern artistry. As co-founder of Sydney's Lighthouse Tattoo and president of the Australian Tattooist Guild, he shapes industry standards and innovation. This episode explores Alex’s journey from tattooing’s underground roots to being an industry-leading artist, the personal sacrifices, relentless ambition, and pursuit of mastery required to succeed, and the realities of professional pressure.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(07:02) The Evolution of Tattooing Standards
(14:05) The Relentless Pursuit of Improvement
(21:07) The Role of Constructive Criticism
(28:29) Balancing Efficiency and Quality
(35:31) The Importance of Continuous Learning
(42:34) Building a Strong Foundation
(49:36) The Artist-Client Relationship
(56:39) The Influence of Inspiration
(01:03:41) Overcoming Challenges
(01:10:44) The Evolution of Tattoo Styles
(01:17:46) The Lasting Impact of Tattoos

Frank Greeff, co-founder of Realbase who achieved an impressive $180 million exit, and founder of The Founders Table, provides valuable insights into the emotional and mental landscape of entrepreneurship. He delves into the necessity of emotional regulation, the realities of scaling a business, and the critical importance of aligning one’s mindset with the specific stage of growth.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(07:00) The Early Stages of Entrepreneurship: Ideas vs Execution
(14:00) Scaling Your Business: The 1-10 Million Growth Stage
(21:00) Beyond 10 Million: Leadership & High-Level Strategy
(28:00) Emotional Regulation & The Mental Game of Business
(35:00) Energy Management: The Key to Long-Term Success
(42:00) The Hustle Culture Debate: Myth vs Reality
(49:00) Knowing When to Pivot or Persevere in Business
(56:00) Signals of a Successful Business: Market Feedback & Demand
(01:03:00) Social Media & Entrepreneurship: Perception vs Reality
(01:10:00) The Power of Personal Branding & Industry Influence
(01:17:00) Final Takeaways: Long-Term Thinking & The Journey Ahead

Jason Soultan is a visionary transforming the event and design industry. He reveals the secrets behind his successful NO/BS Events. Discover how he creates authentic, impactful gatherings that foster genuine connections and prioritise attendee well-being. Learn about his journey from industry frustration to crafting meaningful experiences that truly deliver value. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

Josh is a world-class brand strategist who has helped scale premium brands from startups to billion-dollar valuations. With decades of experience working with global icons like Tom Browne and MJ Bale, Josh reveals why most businesses misunderstand branding—and how to leverage it as your most valuable asset.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction
(00:03:47) Understanding Branding and Emotional Connection
(00:17:33) The Shift from Monologue to Dialogue Branding
(00:38:03) The Power of Consistency and Strategic Clarity
(00:48:04) Scaling a Business—The Hockey Stick Growth Model
(01:07:01) The Leadership Challenge—Balancing Growth and Stability
(01:22:11) The Rise of Co-Creation—Empowering Customers
(01:30:56) The Attention Economy—How Brands Must Adapt
(01:42:01) The Future of Branding—AI and Predictive Insights
(01:45:01) Key Takeaways—Building a Sustainable Brand
(01:45:55) Closing Remarks and Next Steps
(01:46:08) Final Thoughts

Tobias Diamondopoulos is a renowned hospitality entrepreneur who went from struggling restaurateur to hospitality innovator. In this episode, he discusses the hard lessons he learned, the importance of community-driven hospitality, the power of genuine customer connections, and the mindset shifts that led to success. Tune in to discover what truly makes a hospitality business stand out.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction

(06:01) Finding a Calling in Hospitality

(12:01) Taking the Entrepreneurial Leap

(24:01) Learning Through Failure – Restaurant Challenges

(36:01) The Battle of Consistency & Reinvention

(48:01) Breaking Down and Rebuilding – The Ego Death

(56:01) Reinventing the Business – Rafiki Spice Mix

(01:04:01) Building a Brand Beyond the Restaurant

(01:12:01) The Philosophy of Business and Life

(01:18:01) Thriving in Chaos – Why Risk is Necessary

(01:22:01 )The Future of Hospitality – Adapt or Die

(01:24:01) Final Takeaways and Words of Wisdom

Karen Langer, founder of Arms of Eve, has built a global jewelry brand known for its effortless style and celebrity following. In this episode of The Agency Podcast, she shares her journey from selling at markets to opening five retail locations, revealing insights on authentic branding, customer connection, and scaling a fashion business.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction

(03:02) The Rise of Jewelry and Self-Expression

(10:01) Building a Brand Through Markets and Retail

(20:01) Creating an Iconic Visual Identity

(30:01) The Art of Styling and Stacking

(43:01) Customer Experience and High-Touch Retail

(50:01) Scaling a Business Without Losing Culture

(01:06:01) Leadership and Delegation

(01:14:01) The Importance of Strong Team Culture

(01:20:01) Managing Rapid Expansion

(01:23:11) Content Creation and Digital Marketing

(01:25:21) Closing Thoughts and Future Plans

Tobi Pearce is the co-founder of SWEAT, a $400M global fitness app with over 50 million members in nearly 200 countries in just 6 years. Tobi unpacks why most people are fixated on appearing busy rather than genuinely improving their skills, the downsides of hustle culture and the misconception that building a personal brand is the ultimate goal. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

(00:00) Introduction

(05:01) The Illusion of Success

(12:01) Business Failure Rates and the Harsh Reality of Startups

(19:31) Defining an Entrepreneur

(26:31) Identifying Business Talent

(34:31) Cutting Through the Noise

(40:01) The Power of Intellectual Curiosity in Business

(45:01) Facing Adversity

(50:31) Building a Legacy

(51:58) Final Thoughts

Kat Moses, CEO and Founder of boutique talent agency MGMT, was one of the first people to embrace influencer marketing, and she talks about the importance of being real and human in content creation. She also dives deep into how influencer trends have evolved in the last decade and how one can use strategic branding to stand out in a crowded market.

(08:23) Engaging Creatively with Influencers

(13:05) The Importance of Authenticity in Content Creation

(24:29) The Evolution of Influencer Trends

(31:04) Addressing Challenges in the Influencer Realm

(39:00) Building Influencer Networks and Relationships

(44:19) The Transition to Product-Based Ventures

(50:41) Effective Branding in a Competitive Market

(53:26) Honesty and Transparency in Agency Relationships

(01:01:37) Navigating AI's Role in Influencer Marketing

(01:08:06) The Emerging Role of Creativity in Marketing

(01:12:43) Future Trends in Influencer Marketing