In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional websites, checkout flows, and even ads.

Instead of customers clicking through pages, filtering products, and checking out manually, AI agents are beginning to discover products, compare options, negotiate price, and complete purchases on behalf of users. That shift has massive implications for marketers, founders, and operators.

You’ll Learn:

• What agentic commerce really means (beyond the buzzwords)

• Why product data feeds are becoming the foundation of modern commerce

• How Shopify’s agentic checkout connects AI directly to your catalog

• What this means for SEO, paid media, and brand discovery

• Why reviews, social proof, and product structure matter more than ever

• How platforms like Meta are making everything shoppable

• What marketers should be paying attention to right now to stay ahead

This episode isn’t about hype—it’s about understanding the infrastructure changes shaping the next era of e-commerce and how to prepare before it becomes the default.

Show Notes:

• See how Attentive helps connect people and the brands they love.: https://bit.ly/4ag8oEJ

• Explore the PROPHIT System: http://prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have