Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, agents, and mortgage pros identify and prioritize the right leads. Discover how AI-driven predictive analytics and third-party data integration can drastically improve conversion rates while cutting operational costs. Learn how to maximize your CRM, eliminate wasted outreach, and create a system that delivers sustainable, scalable business growth. If you're tired of low conversion rates and want a smarter approach to lead follow-up, this episode is a must-listen.

Chapters:

• 00:00:00 - Why Your Leads Aren’t Converting
• 00:00:41 - Meet the Expert Behind High-Conversion Strategies
• 00:01:34 - Lead Intelligence: The Key to Smarter Sales
• 00:04:22 - How to Stop Guessing and Start Closing Deals
• 00:06:01 - Maximize Sales Without Wasting Time on the Wrong Leads
• 00:08:00 - Unlocking the Power of Big Data in Real Estate
• 00:15:06 - Custom AI Models That Predict Your Next Deal
• 00:16:53 - Why Context Matters When Analyzing Lead Data
• 00:17:18 - Lead Scoring Done Right: Focus on Buyers Who Are Ready
• 00:18:03 - The Secret Weapon: Third-Party Data That Gives You an Edge
• 00:18:51 - How to Make Your Sales Team 10x More Effective
• 00:20:40 - The Human Factor: Using Emotional Intelligence to Win Deals
• 00:20:58 - Expansion Playbook: M&A and Ideal Customer Targeting
• 00:21:25 - Your CRM is Gold—Here’s How to Use It Better
• 00:28:48 - What’s Next? The Future of Lead Generation
• 00:32:01 - Final Takeaways to Implement Today

Links and Resources:

• Reside Platform
• Reside Platform Website
• Steve Gerten on LinkedIn

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