Kyle Coleman is one of the most prominent revenue leaders on LinkedIn and a long-time champion of sales development.

So there was no one better to chat with about the future of the SDR function, which some claim is facing imminent demise...

Spoiler alert: Kyle doesn't share that view. But he DOES think that it needs to change.

We look at how sales development will evolve in 2024 and beyond, discuss his SDR to 2-time-CMO journey, and examine how AI will impact sellers and increase productivity.

Perhaps most importantly, we also go deep into the mindsets, routines, and strategies Kyle has used to enable his professional growth and productivity.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

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About Today's Guest

Kyle Coleman is a sales and Marketing leader with a passion for people development, identifying and solving problems, creating and optimizing processes, and unifying departments across the revenue org. He's currently the CMO at Copy.ai and was previously CMO at Clari.

https://www.linkedin.com/in/kyletcoleman/

Key Topics

• [00:00] - Introduction
• [01:39] - Role of SDRs in B2B GTM
• [04:47] - Strategic partnership between SDRs and AEs
• [07:43] - How does a junior SDR offer value to an executive?
• [11:20] - Qualities and skills of a good SDR
• [14:05] - Providing space for SDR autonomy
• [16:28] - Replacing SDRs with AI?
• [19:25] - Kyle’s mindset for professional success
• [24:21] - Importance of documentation
• [26:08] - Figuring out what to say “no” to
• [28:52] - Keeping calm in the face of big targets
• [31:43] - Daily routines and prioritization
• [35:32] - Benefits of being a LinkedIn creator
• [39:38] - Core job of a marketing leader
• [41:35] - Why Kyle joined Copy.ai
• [43:19] - Core capabilities of the platform
• [49:29] - Kyle’s predictions on the future of AI in GTM

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode. 

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Resource Links

• The only AI platform purpose-built for outcomes - Copy.ai official website

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