Rapping phenomenon and Tottenham Hotspur superfan AJ Tracey joins us this week to talk about supporting his mum through her cancer journey, the pressures of staying an independent artist and what football has taught him about failure.

AJ Tracey has been rapping since the age of four. He dropped out of his Criminology degree at London Metropolitan University and started uploading tracks to SoundCloud in 2011, achieving five Platinum singles and over two billion Spotify plays as an independent artist. His first studio album debuted at number three in the UK Albums chart and his breakthrough hit, Ladbroke Grove, became the unofficial summer anthem of 2019.

Now, after a three-year hiatus, marked by leaked songs and pandemic delays, Tracey has just released his third album, Don't Die Before You're Dead. It’s his most vulnerable and personal work yet and as well as being a love letter to the UK, the album fuses grime, garage, and R&B with themes of trauma, mental health, faith and love.

✨ IN THIS EPISODE:

00:00 Intro

01:11 Early Life and Career

03:04 The Making of 'Don't Die Before You're Dead'

07:10 The British Influence in AJ's Music

09:00 School Days and Influential Teachers

12:34 The Challenges of Being an Independent Artist

18:18 Faith and Personal Mission

23:02 Family and Personal Struggles

24:52 Mom's Health Scare and Recovery

25:40 Proudest Moment: Buying Mom a House

27:44 Growing Up with Responsibility

30:53 Struggles and Sacrifices

33:46 Name Change and Fresh Start

38:12 Grenfell Tragedy and Community Impact

41:58 Reconciliation with Dad

43:43 Football, Family, and Life Lessons

Elizabeth and AJ answer YOUR questions in our subscriber series, Failing with Friends. Join our community of subscribers here: https://howtofail.supportingcast.fm/#content

Have a failure you’re trying to work through for Elizabeth to discuss? Click here to get in touch: howtofailpod.com

All episodes in June are brought to you by @arlalactoFREE - all the taste, easier to digest. Listen to our bonus episode brought to by ArlaLactoFREE with Vicky Pattison here: https://link.chtbl.com/VickyPattison

🌎 Get an exclusive 15% discount on your first Saily data plans! Use code [howtofail] at checkout. Download Saily app or go to to https://saily.com/howtofail ⛵

I have an upcoming one-off show at Cadogan Hall on 21 Sep for my new novel One of Us. Full show details here: https://www.fane.co.uk/elizabeth-day

Production & Post Production Coordinator: Eric Ryan

Mix Engineer: Matias Torres

Studio Engineer: Gulliver Tickell

Assistant Producer: Suhaar Ali

Senior Producer: Hannah Talbot

Executive Producer: Carly Maile

How to Fail is an Elizabeth Day and Sony Music Entertainment Production.

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