Infinite Loops

Podcast Notes Key Takeaways

• The biggest difference between the physical and digital world is the reorientation of value from production scarcity to demand/attention scarcity
• ‘world building’ – you can’t speak to every customer all of the time but you can create an environment for the community to be connected and explore new challenges
  • “The ability to create new challenges on the internet is unlimited” – Alex Danco
  • Middle management are the building blocks for world creating – the intermediary by constructing a reality that does not literally produce anything, maintaining the meaning to work
• The Office is a great example of the comprehensive cynical theory of management and world-building to create a sustainable and meaningful workplace
  • Michael, Dwight, and Andy are in charge of ‘world building’ and perpetuating meaning to themselves and Dunder Mifflin
• Status is relative to the nature of the ‘world’ you reside in
  • Rich is not always interesting or unique, value and cultural relevancy is detached from reality but exclusively attached to your world

Read the full notes @ podcastnotes.org



As our recurring guest, Alex Danco of Shopify returns to Infinite Loops for the third time! We talk about:

• Age of Scarcity vs. Abundance
• Everyone's job is World Building
• Early days of the Internet
• 'The Office' — and it's parallels with the real world
• Hierarchies in corporate and cultural America
• and a LOT more! 

Follow Alex on Twitter at https://twitter.com/Alex_Danco and read his amazing essays at https://alexdanco.com/