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💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million

In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it.

The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step.

That's why I created a workbook that breaks down the entire process. I use this exact workbook every time I build a new offer for my business, filling out every section with my team.

The results? Clients who actually do this work generally double their revenue within 90 days.

In this episode, I walk through exactly how I filled out the workbook when creating my Instant Course Sales Program. You'll see my real answers and thought process for each section.

I cover why the market is more important than the offer, how to identify your clients' dream outcome, the activation points that make people succeed, how to turn problems into solutions, and creating bonuses and guarantees that work.

If you've been struggling to create offers that convert, this episode shows you exactly how to implement Hormozi's system properly.