The Smarter Podcast with Emily Austen

Alex Loizou, Co-Founder of Trouva.


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Welcome to Season 2 of the Busi-Ness Podcast.

In this week, I chat to Alex Loizou from Trouva, an online store that brings you beautiful homewares from the best independents around the world, making it easy for you to discover just the right piece for your home. I absolutely loved chatting to Alex in this open and thoughtful episode. We talked about navigating the relationship between three co-founders, how Alex didn’t start as CEO but took the role just 3 months shy of a global pandemic, and why he thinks fundraising is not to be celebrated, but is an essential part of business growth. We chatted about how much pressure founders are willing to take on and how Trouva is helping independent shop owners grow globally.

Alex encouraged me to obsess on understanding what is real value in your business, and to hone in on that, with laser focus. Alex is brilliant, and I hope you enjoy listening to his story.

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The Smarter Podcast with Emily AustenBy Emily Austen

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