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Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Karthiga shares a team story where metrics like Flow Efficiency were implemented to improve understanding of work processes. Despite leadership support and training, the team became overly focused on “making metrics look good,” reflecting Goodhart’s Law. This led to discussions on aligning the purpose of metrics with improving workflows, not chasing numbers.
Self-reflection Question: Are your team’s metrics driving the right behaviors and outcomes?
Featured Book of the Week: Project to Product by Mik KerstenKarthiga recommends Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework for its introduction to the Flow Framework and its impact on understanding value stream management. This book transformed her approach to metrics, highlighting bottlenecks and improving flow efficiency. She particularly appreciated its simplicity and practical application in bridging business and technical team gaps.
[The Scrum Master Toolbox Podcast Recommends]
🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
Buy Now on Amazon
[The Scrum Master Toolbox Podcast Recommends]
About Karthiga Seturaj
Karthiga is a dedicated Agilist with over 15 years of experience in the software industry. She specializes in coaching agile teams, emphasizing respect, inclusion, accountability, and outcomes. Her journey spans from Scrum Master to Manager of Agile Coaches, transforming teams and driving impactful change.
You can link with Karthiga Seturaj on LinkedIn.
By Vasco Duarte, Agile Coach, Certified Scrum Master, Certified Product Owner4.7
179179 ratings
Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Karthiga shares a team story where metrics like Flow Efficiency were implemented to improve understanding of work processes. Despite leadership support and training, the team became overly focused on “making metrics look good,” reflecting Goodhart’s Law. This led to discussions on aligning the purpose of metrics with improving workflows, not chasing numbers.
Self-reflection Question: Are your team’s metrics driving the right behaviors and outcomes?
Featured Book of the Week: Project to Product by Mik KerstenKarthiga recommends Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework for its introduction to the Flow Framework and its impact on understanding value stream management. This book transformed her approach to metrics, highlighting bottlenecks and improving flow efficiency. She particularly appreciated its simplicity and practical application in bridging business and technical team gaps.
[The Scrum Master Toolbox Podcast Recommends]
🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
Buy Now on Amazon
[The Scrum Master Toolbox Podcast Recommends]
About Karthiga Seturaj
Karthiga is a dedicated Agilist with over 15 years of experience in the software industry. She specializes in coaching agile teams, emphasizing respect, inclusion, accountability, and outcomes. Her journey spans from Scrum Master to Manager of Agile Coaches, transforming teams and driving impactful change.
You can link with Karthiga Seturaj on LinkedIn.

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