On today’s episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and children.

Her pioneering work in the wellness industry has enabled other female entrepreneurs to create their matrifocal businesses via the HolyMama Certification. The ripple effect of these leaders has revolutionized retreating for mothers and children worldwide. Claudia has led 100s of transformational retreats around the world since 2008, inspiring tens of thousands via her books, retreats, and courses. Claudia believes in the power with each other in the resonant LoveField. Claudia is led by her three projector children, whom she calls her New Earth Guides.

We’ll cover:

• What goes into running mother and child retreats

• Overcoming obstacles as a woman and mother in business

• Balancing life as a business owner and mother

• Banishing “Mom guilt”

And more!

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Get Claudia’s free video series: Become a Sold Out Retreat Leader: https://hub.holymama.info/sold-out-retreat-leader/ 

Check out Claudia’s Website: https://holymama.info/

Connect with Claudia’s on Instagram: https://www.instagram.com/_holymama_/

Check out Claudia’s books*: https://amzn.to/4cRDjqq 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

On today’s episode, we have the wonderful Rachel Scott teacher trainer and yoga education expert. She combines thousands of hours of teacher training experience with her academic expertise with a Master of Science in Online Education to help yoga teachers and studios create transformational educational experiences.

Rachel supports students, teachers, and trainers to share their passion, find their voice, and inspire others. In addition to authoring five books, she has written for Yoga International, YogaUOnline, and the Huffington Post, and exuberantly shares her knowledge through her coaching, YouTube channel, online courses, and free online classes. 

We’ll cover:

• How to choose your course topic

• The essentials to planning your courses

• 101 of making an engaging course people complete

• Course pricing strategies

• Marketing tips

• And more!

I’ve had the pleasure of chatting with Rachel a few times now as she was a key speaker at this year's summit. As well as being an absolute wealth of knowledge Rachel is so much fun

Links:

 Showit Website Design & Templates: https://jerrettdigital.com 

 All Mats Taken Home: https://allmatstaken.com 

 Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

 Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

 Check out Rachel’s Website: https://www.rachelyoga.com 

 Connect with Rachel on Instagram: https://www.youtube.com/rachelscottyoga 

 Subscribe to Rachel on YouTube: https://www.instagram.com/rachelscottyoga 

Figuring out your niche as a yoga teacher when you have multiple interests and want to help everyone can be tricky. In today's episode we explore why, especially if you're struggling to decide, you should choose a niche, the benefits of having a niche to help you grow your business and a strategy to help you choose. 

I will also share my struggles with niching down in my businesses over the years, how not choosing one held me back and the benefits I've experienced one I finally chose something. 

Links Mentioned:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Jess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of her clients, she does so with engaging, story-driven emails. 

Writing can seem scary at first, but Jess works to empower ethically-minded entrepreneurs to start telling their stories, helping them realize they all have valuable, meaningful moments in their life that are perfect for emails, no matter how normal or “boring” they may initially seem (because really, those are the best ones).

I met Jess through this year’s All Mats Taken Summit in the Facebook group. She introduced herself and as copywriters are a website designer's best friend I was instantly like, let’s connect! So we got talking and I knew I had to introduce her to you because she is an incredibly valuable person to have in our community.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Connect with Jess on LinkedIn (her platform of choice!): https://www.linkedin.com/in/jessfrischolz/

Follow Jess on Instagram: https://www.instagram.com/frischcopy/

Grab Jess' Free PDF Guide "Use story-driven emails to grow your biz." https://frischcopy.ck.page/unforgettable-emails 

Every few years there seems to be a fad of people arguing email marketing is dead! But is there any truth to this? In this episode we look at the stats and compare email marketing to social media marketing. Learn which is more effective for growing your yoga community online.

Links Mentioned:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today, I have a special episode in store for you with the amazing Rina Jakubowicz. She's the founder of Rina Yoga and Super Yogis, is a master teacher who has been teaching yoga, teacher trainings, leading international retreats and life/business coaching in English and Spanish for over 23 years. 

In this interview we discuss:

• practical tips on how to embody yoga philosophy into your life and yoga teaching business
• how to embed yoga philosophy into your business foundations
• applying this ancient wisdom to our modern lives
• why you shouldn't give yoga classes away for free

And so much more!

Links Mentioned:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g  

Rina's Recommended resources:

Check out Rina’s website: https://rinayoga.com

Rina's Super Simple 5-Step Strategy to Go From a Struggling Yogi to Reliably Making 6-Figures/Year in Record Time: http://careerinyoga.com/training 

Apply to Train with Rina: https://www.careerinyoga.com/apply 

Connect with Rina on Instagram: https://www.instagram.com/rinayoga 

Rina's Bestselling Book: The Yoga Mind: 52 Essential Principles of Yoga Philosophy to Deepen Your Practice*: https://amzn.to/42QDkXW 

A. Parthasarathy Website: https://www.vedantaworld.org

A. Parthasarathy - The Fall of the Human Intellect*: https://amzn.to/4dHV4Kk

Eric Pastel - Emotional Empowerment Movement*: https://amzn.to/3UKwfEZ  

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

If you've ever wondered what goes into running an online summit and whether it is right for you in your yoga business, this is the episode for you! At the time of recording I've just finished organizing hosting the second All Mats Taken Yoga Business Summit. We'll explore what a summit is, how they work from a marketing perspective, the pros and cons of running a free virtual summit and find out if they will work for you to grow your community as a yoga teacher.

Links Mentioned: 

Learn More About Summits: https://allmatstaken.com/summit-skyrocket 

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Follow on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g

Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun dong it!

Hi, I'm Adrianne - your hostess and business bestie! I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student.

In this podcast, you'll learn from expert guest interviews from the yoga world and passionate solo episodes by me!

So let's dive in, find your flow and grow!