All Mats Taken | A Yoga Teachers Podcast

Figuring out your niche as a yoga teacher when you have multiple interests and want to help everyone can be tricky. In today's episode we explore why, especially if you're struggling to decide, you should choose a niche, the benefits of having a niche to help you grow your business and a strategy to help you choose. 

I will also share my struggles with niching down in my businesses over the years, how not choosing one held me back and the benefits I've experienced one I finally chose something. 

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Links Mentioned:

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://nz.pinterest.com/allmatstaken/ 

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

Jess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of her clients, she does so with engaging, story-driven emails. 

Writing can seem scary at first, but Jess works to empower ethically-minded entrepreneurs to start telling their stories, helping them realize they all have valuable, meaningful moments in their life that are perfect for emails, no matter how normal or "boring" they may initially seem (because really, those are the best ones).

I met Jess through this year's All Mats Taken Summit in the Facebook group. She introduced herself and as copywriters are a website designer's best friend I was instantly like, let's connect! So we got talking and I knew I had to introduce her to you because she is an incredibly valuable person to have in our community.

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Links:

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://nz.pinterest.com/allmatstaken/ 

Connect with Jess on LinkedIn (her platform of choice!): https://www.linkedin.com/in/jessfrischolz/

Follow Jess on Instagram: https://www.instagram.com/frischcopy/

Grab Jess' Free PDF Guide "Use story-driven emails to grow your biz." https://frischcopy.ck.page/unforgettable-emails 

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

Every few years there seems to be a fad of people arguing email marketing is dead! But is there any truth to this? In this episode we look at the stats and compare email marketing to social media marketing. Learn which is more effective for growing your yoga community online.

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Links Mentioned:

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://nz.pinterest.com/allmatstaken/ 

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

If you've ever wondered what goes into running an online summit and whether it is right for you in your yoga business, this is the episode for you! At the time of recording I've just finished organizing hosting the second All Mats Taken Yoga Business Summit. We'll explore what a summit is, how they work from a marketing perspective, the pros and cons of running a free virtual summit and find out if they will work for you to grow your community as a yoga teacher.

Links Mentioned: 

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Learn More About Summits: https://allmatstaken.com/summit-skyrocket 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ 

Follow on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

Today, I have a special episode in store for you with the amazing Rina Jakubowicz. She's the founder of Rina Yoga and Super Yogis, is a master teacher who has been teaching yoga, teacher trainings, leading international retreats and life/business coaching in English and Spanish for over 23 years. 

In this interview we discuss:

• practical tips on how to embody yoga philosophy into your life and yoga teaching business
• how to embed yoga philosophy into your business foundations
• applying this ancient wisdom to our modern lives
• why you shouldn't give yoga classes away for free

And so much more!

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Links Mentioned:

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ 

Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g  

Rina's Recommended resources:

Check out Rina's website: https://rinayoga.com

Rina's Super Simple 5-Step Strategy to Go From a Struggling Yogi to Reliably Making 6-Figures/Year in Record Time: http://careerinyoga.com/training 

Apply to Train with Rina: https://www.careerinyoga.com/apply 

Connect with Rina on Instagram: https://www.instagram.com/rinayoga 

Rina's Bestselling Book: The Yoga Mind: 52 Essential Principles of Yoga Philosophy to Deepen Your Practice*: https://amzn.to/42QDkXW 

A. Parthasarathy Website: https://www.vedantaworld.org

A. Parthasarathy - The Fall of the Human Intellect*: https://amzn.to/4dHV4Kk

Eric Pastel - Emotional Empowerment Movement*: https://amzn.to/3UKwfEZ  

*By purchasing using this link I may make a small commission. This won't cost you any more but you will support the show. Thank you 🙏🏻

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun dong it!

Hi, I'm Adrianne - your hostess and business bestie! I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student.

In this podcast, you'll learn from expert guest interviews from the yoga world and passionate solo episodes by me!

So let's dive in, find your flow and grow!