In this Leading With Strengths interview, Allison Boersma, president and CEO of Riddell and BRG Sports, shares how she’s reshaping a storied brand by pairing bold innovation with a clear vision for the future. 

Guided by her top CliftonStrengths — Arranger®, Woo®, Adaptability®, Connectedness® and Communication® — Boersma combines curiosity with action as she pushes a century-old brand to keep evolving. Discover how she blends agility with strategic discipline to drive growth and protect athletes. 

The world needs great leaders who know their strengths and use them to create lasting impact. Leading With Strengths, Gallup’s global leadership study, explores how the world’s most influential leaders use their strengths to change the world. 

Subscribe to receive new Leading With Strengths interviews and learn more at www.gallup.com/leading-with-strengths. 

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