Alloy Personal Training Business

With our franchising business gathering pace and lots of people from different backgrounds coming in, we thought we could set out the expectations that an entrepreneur should have when getting into business. 

There is no better person to do this than Rick, having been in entrepreneurship for more than 30 years.  

Rick admits that he didn’t have the right lens for his fitness business initially. He just happened to be at the right place at the right time. It took a hiccup to realize that he needed systems in place and working on the business.

This was the birth of the licensing and franchising business. 

Listen as Rick helps us set the right expectations that an entrepreneur and Alloy franchisees should have when entering the fitness business. 

Key Takeaways

- Having the right lenses on your business (04:12)

- How to respond to mistakes (07:17)

- Slow to hire, quick to fire (10:37)

- Level of engagement for an absentee owner (16:38)

- All hands on deck (19:53)

- Entrepreneurship is amazing but not easy (23:56)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

A presale is a marketing strategy to sell as many memberships as possible before opening your new gym. 

Here at Alloy Personal Training Franchise, we have a strong presales playbook that sees our franchisees open with close to full capacity memberships.

This is very important from the investor standpoint to open cash-flow positive. Return on Investment (ROI) is much faster, which is what we want. 

From an operator standpoint, a strong presale means that the focus will straightaway be on servicing the revenue and delivering the promise of personal training and all that comes with it. 

But what does a successful presale look like? What exactly do we do to convince people to become members even before we open the door to a new facility?

Listen in to find out!

Key Takeaways

- What's a presale (02:13)

- Why have a presale (04:41)

- How long is a good presale (07:51)

- Finding the conviction to presell (12:42)

- What to do between preselling and opening (19:37)

- Presales lead automation software with a personal touch (22:08)

- What is expected of the business owner during presale (25:59)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Arguably, the most important aspect of our jobs is closing sales. Yet many people in the fitness space either don’t know how to do it or don’t want to appear salesy.

This shouldn’t be the case at all.

In this episode, Rick and Matt go through the top sales closing techniques we deploy here at Alloy Personal Training Fitness Franchise to great effect.

These techniques will convert you from a nervous, sales-averse person to a confident salesperson capable of closing any sale in a friendly, nice way.

As a matter of fact, you will feel good asking for the sale because you know you are ultimately helping your prospect lead a better life.

Tune in, and let’s close those SALES!

Key Takeaways

- Paint the picture (04:54)

- Brace for impact (10:44)

- Are you opposed to / Would it be crazy (15:41)

- Is that fair enough (17:28)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

You’ve probably given some thought to the idea of having an executive assistant to get some tasks off your plate but wondered how to go about it or who to hire.

As an entrepreneur, it’s easy to find yourself overwhelmed by tasks that really don’t move the needle forward in your business in a meaningful way.

That’s where an executive assistant comes in.

They help you as a leader/CEO of your company to better manage your time and concentrate only on the tasks that need your attention. In short, they get things done.

In this episode, Rick sits down with his executive assistant, Chamberlynn Campuzano, to discuss the role of an EA and how to find a great one for your company.

As Chamberlynn observes, most entrepreneurs are squirrel brains who need someone to remind them where they buried their nuts.

But the trick is finding the right fit because, unlike other roles, you’ve got to find someone whose personality you like and whose energy matches yours. They also have to be emotionally resilient and tough.

Tune in to better understand the role of an EA and where to find one who is a right fit!

Key Takeaways:

- What an Executive Assistant does (01:47)

- Admin Assistant Vs. Executive Assistant (04:51)

- Where to find an EA (11:01)

- Emotional resilience and toughness traits for an EA (16:35)7

- Finding someone whose personality you like (23:09)

- Believing in the product (30:51)

- An EA identifies gaps and fixes them (38:13)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry continues to grow as society emphasizes healthy living, especially coming out of the worst public health crisis we’ve had in decades.

A fitness career is uniquely rewarding as you genuinely get to help people attain their health and fitness goals. But to many coaches and personal trainers, the career in this industry trajectory isn’t clear.

In this episode, Matt describes his journey from part-time trainer to VP of Programming for thousands of clubs worldwide. Rick and Matt describe the skills needed to continue to grow in the fitness industry.

One point that you’ll quickly gather from Matt’s journey is that you just don’t become the VP of Program Design in a growing franchise by accident.

It is through continuous improvement by stacking relevant skills at every stage. You also have to overcome the imposter syndrome, which occasionally creeps in.

But that’s not all of it. There are many more important tips that Matt and Rick disclose in this episode. So, if you’ve ever wondered what the career trajectory of a trainer looked like, this is the episode for you. Tune In!

Key Takeaways:

- The career trajectory of a personal trainer (02:58)

- Look for a mentor (04:17)

- Learning from other people in the industry (09:11)

- How to stack up necessary skills (13:54)

- Overcoming imposter syndrome (14:30)

- Business metrics: Learn how to be an owner (18:33)

- Understanding human behavior (21:57)

- Get comfortable being uncomfortable (27:15)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Like all other industries, the fitness industry is trying to adjust to the post-pandemic world.

An interesting phenomenon taking place over the last couple of months  across  all industries is the great resignation. Some people might prefer to call it the great reshuffle.

The pandemic has managed to pierce the veil of security that people thought they had in their careers. Employees across all cadres are changing jobs, careers, and even exiting the workplace.

One effect we are seeing in our fitness franchising business is that some people who qualify are looking at owning a fitness business.

In this episode, Rick chats with Eric Malzone, host of the Future of Fitness Podcast, about this and other effects we are seeing in the industry.

Key Takeaways:

- Saying no to many good things and yes to one great one (03:58)

- Overcoming the entrepreneurial squirrel brain (06:03)

- The effect of the pandemic on fitness (20:03)

- How Covid pierced the veil of security people had (25:07)

- The uniqueness of the Alloy Franchise model (30:21)

- The Alloy franchise candidate avatar (34:13)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this week’s episode, Matt asks Rick about the 3 habits that will make you a better leader and entrepreneur.

Having been in entrepreneurship and business leadership for 3 decades, Rick shares the 3 most important habits that will make you successful. 

As a gym owner, you’ll be juggling a lot of things at the same time, both small and big things. Most of your time will be spent reacting to other people’s needs. You need to be purposeful about what you do every day. 

The sum of purposeful things done each day is very powerful in the long run. The technique here is to write down what you need to do that day, then do them no matter what. But don’t have too many things on your list.

Tune in for more habits that will make you successful as an entrepreneur. 

Key Takeaways:

- 3 decades – 3 business lessons (03:09)

- Seize the day by planning ahead ((04:15)

- Five purpose things a day (05:43)

- Run your morning – is your routine distracting you? (09:22)

- Review your day (12:12)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the reasons the Alloy fitness concept is unique is that it targets a customer avatar under-served in the current fitness market. 

This customer is looking for accountability and specificity, which the Alloy brand promises and delivers. The Alloy brand has over 30 years of experience with small group and individual personal training. 

Coming out of Covid, many people understand that fitness plays a big part in their health. The right fitness concepts, like the Alloy personal training fitness franchise, have tremendous growth opportunities post-Covid.

As you’ll hear Rick explain in this episode, the Alloy concept is focused on high-quality personalized fitness solutions, and this is what sets us apart.

Having been an entrepreneur all his life, Rick shares some tips for an aspiring entrepreneur in the fitness space and what will make you succeed. 

Listen in to learn more about the Alloy brand and much more. 

Key Takeaways:

- The Alloy Fitness concept (01:43)

- Premium, accountability, specificity – The Alloy Brand (12:50)

- Fitness Post Covid- which concepts will prevail? (15:39)

- Work-life balance for a fitness entrepreneur (23:02)

- Business insider tips (28:50)

- Where to find entrepreneurial inspiration (40:48)

- Rapid-fire questions (51:42)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

When you run a small business like a fitness facility, you are likely juggling many things. It's easy to forget some marketing stuff or remember at the last minute leading to half-baked marketing promotions.

All this is solved by having a marketing calendar. It outlines what needs to be done the whole year, when, and by whom.

From an organizational perspective, it helps keep everything running smoothly. More importantly, it helps drive engagement and retention for your fitness business.  

We have templates and resources ready for Alloy franchises to populate their marketing calendars and the play-by-play strategies to execute these marketing promotions. 

Listen in to hear how, why and what of the Alloy Marketing Calendar. 

Key Takeaways:

- Why you need a marketing calendar (02:55)

- How a marketing calendar keeps everything organized (04:22)

- Internal marketing events (06:17)

- External marketing calendar events (11:54)

- Cross-promotion and local events (14:52)

- Client/ staff building events (15:55)

- Holidays promotions planning (17:57)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive.

The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a better value proposition by training six people at once. Alloy systems and processes help keep the brand promise of personal training even in the small group setting.  

From the customer perspective, this makes sense since they can have individualized personal training that is affordable. From a business perspective, it creates a scalable model that appeals to an underserved market.

Listen in to this interview to learn more about the Alloy Franchise Fitness concept and why it is a great investment opportunity!

Key Takeaways:

- What makes the Alloy concept different (02:40)

- Famous celebrities Rick has trained in his career (17:58)

- Who is the right fit for an Alloy Franchise (21:57)

- What makes a franchisee successful? (27:53)

- The Alloy customer avatar (30:14)

- The marketing play that makes Alloy presales strong (46:54)

- How the franchising systems works (51:39)

- Bullets before cannonballs (56:43)

- What’s the vision of the Alloy brand (1:08:56)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!