Alloy Personal Training Business

In this episode, Matt and Rick discuss what really makes small group personal training "personal." Spoiler alert- it goes beyond exercise technique and great workouts.

The lens that you have to put on as a business and as a trainer if you are to truly deliver personal training in a small group setting is treating each person as an individual.

Each person in front of you is unique in what they need from you as a business or trainer. Finding out what they need and helping them is what personal training is all about.

Delivering a great workout is just one part of helping them. They need help in other aspects of their lives. Things such as nutrition, stress, sleep, and other interests.

And remember that life has its ups and downs, and as a personal trainer, you've got to guide them through all these things.

That is what puts the 'personal' in personal training.

In our model here at Alloy Personal Training, we train a maximum of 6 people in a small group setting but apply our technology, systems, and expertise to keep the promise of being personal.

Tune in to learn more about the Alloy systems.

Key Takeaways

- Servicing personal training in a small group setting (02:36)

- The value proposition of personal training in a small group (05:50)

- What do people look for in personal training in and out of the gym (06:36)

- Delivering consistent customer experience (07:07)

- The 7 core tenets of personal training (09:50)

- Managing clients through their ups and downs (10:35)

- How to treat each person as an individual in a group (12:15)

Additional Resources:

• The 7 Core Tenets Of A Great Customer Experience

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• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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In this episode, Rick speaks with Abbie Kohler and Brian Morley of Resuscitech, a mobile CPR, AED, and First Aid certification/education solution.

They are the only company providing CPR training and certification through a mobile phone.

For a long time, CPR training had not caught up with the technological revolution of recent years. Abbie and her fellow co-founder, Greg, decided to leverage technology to bring CPR training and certification to the 21st century.

The market has received this well, especially in the fitness industry. It is very convenient for gym owners, franchises, trainers, and everybody in the industry to get this certification through the phone.

Here at Alloy Personal Training Franchise, it was a no-brainer to add ResusciTech to our list of vendors. 

Tune in to learn more about their unique service and their entrepreneurial story. 

Key Takeaways

- What is ResusciTech? (01:02)

- Who are the core customers for this service (04:02)

- ResusciTech in the fitness industry (05:12)

- How ResusciTech came to life (08:38)

- Innovator’s dilemma (12:48)

- Removing friction from the customer journey (17:39)

Additional Resources:

Learn more about ResusciTech:

- Website

- Twitter

- LinkedIn

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

As entrepreneurs, we can often be guilty of overcomplicating our businesses by adding layers of complexity that don't necessarily move the needle forward. 

 In this episode, Rick and Matt talk about keeping it simple. This is easy to say but difficult to implement, especially in the fitness industry. 

But as data shows, businesses that manage to keep it simple and provide a consistent customer experience always win. 

You don't even have to be the best, but you have to consistently deliver to your clients. 

Tune in to learn how to keep our business simple and what this looks like in the fitness industry.

Key Takeaways

- How to be consistent (03:50)

- Why companies that provide a consistent customer experience win (04:47)

- Keep the main thing the main thing (09:02)

- Don't add things that add complexity to your business (11:28)

- Who not How (16:46)

Additional Resources:

• What Can Haircuts Teach Us About Our Business?

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• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Kanter's law states that everything looks infinitely harder when you are in the middle. 

It was coined by Rosabeth Moss Kanter, a professor at the Harvard Law School. 

In this episode, we discuss this law through the lens of franchising. 

Just every new thing, when buying a franchise, you'll be very excited about the idea of starting a new project. On the other end, a great exit is something all entrepreneurs look forward to. 

However, there will be lots of lumps and bumps in the middle. There will be lots of hard work. At some point, you may even feel like giving up. 

Applying Kanter's law in fitness or anything else in life prepares us for the difficult part in the middle. If you want to do anything meaningful in life and business, you must be prepared for the hard part in the middle. 

Tune in to hear more details on how you can apply Kanter's law in your fitness business and life. 

Key Takeaways

- What is Kanter's law (02:27)

- Applying the Kanter's law in fitness franchising (03:43)

- Steeling for the difficult middle part of a project (06:29)

- It's not a linear progression from start to finish (08:50)

- How to embrace the middle (14:52)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Did you know that Alloy Personal Training Franchise has an industry-leading retention rate? 

This is our claim to fame and a powerful reason people buy our franchise because they can actually run a fitness business, not a marketing business with fitness on the side like some gyms do. 

But our customers don't just stick around longer than in any other fitness facility for no reason….

In this episode, Rick and Matt explore the 3 techniques we use to keep them. 

These are simple strategies that other fitness brands probably use, but our secret lies in using them consistently and ingraining them in our culture.

Besides keeping people around and reducing the amount of marketing required to replace people, a high retention rate is excellent for building a strong community. 

Listen in to learn how we do it!

Key Takeaways

- Set the right expectations (03:06)

- How unrealistic expectations will increase your churn (04:37)

- Poles in the ground (11:15)

- How to make your customers feel good (13:32)

- Finding common ground (18:02)

- How to facilitate a community (27:13)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The word 'sales' is sometimes viewed as a dirty word in the fitness industry. Some trainers don't even want anything to do with it, they just want to help people get in better shape.

You can be the best trainer, but you don't have any clients without sales. You must first sell to find people to help. 

In this episode, Matt and Rick take you through the Alloy Personal Training Franchise sales process. This is a well-scripted sales process that we run to great success. 

The key highlight of our sales process is that we keep it personal because we are in the business of personal training. 

Listen in to learn how we create customers for life through our sales process. 

Key Takeaways

- Why you need a scripted sales process (02:29)

- Pitfalls of shooting from the hip in sales (04:23)

- How we do sales here at Alloy Franchise (07:32)

- Peeling the onion (09:30)

- Asking the right questions (16:48)

- How to create a customer for life through your sales process (19:33)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

We have previously discussed some cool phrases and techniques to close a sale, but did you know you might be screwing up your sale process unknowingly through some simple mistakes.

In this episode, Rick and Matt go through the common mistakes they see people make in the fitness industry as they try to close a sale. 

You won’t believe how small these mistakes are, yet they mess up your sales process in a big way. 

We also explain the easy fixes you should apply to ensure you're closing those sales. 

One of these fixes is learning to be a good listener….so listen in to hear if you are making any of these mistakes and how to fix them, then watch your closing numbers go through the roof!

Key Takeaways

- You are talking too much (02:49)

- What does your prospect want?  – speak to that (04:08)

- You are not asking enough questions (05:32)

- You are listening to respond (09:10)

- You are making the relationship transactional (12:44)

- You are stuck in the sales process (17:43)

Additional Resources:

• 4 Foolproof Sales Closing Techniques Episode
• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

At some point, successful entrepreneurs often wonder if they should franchise their business. But as any franchisor will tell you, this is a completely different business from your current business. It offers different challenges and opportunities to grow and help others along the way. 

But how do you know if you should go down this route, and if so, what do you need?

Having successfully operated a fitness business for more than 30 years, licensing over 2000 clubs worldwide, and recently getting into the franchise space, Rick offers his unique perspective to anyone considering franchising their business. 

First off, your business needs to be UNIQUE to be franchisable. This uniqueness is best viewed from the lens of the consumer because they are the ultimate validator of your business concept. 

But that’s just the start, there’s more to it which Rick unpacks in this episode. 

Tune in to learn more!

Key Takeaways

- Haircut story (01:18)

- Why Alloy went for franchising (07:04)

- Is your business franchisable (08:44)

- The minimum capital outlay needed to launch a franchise (09:58)

- Corporate expansion vs. franchising (12:20)

- Emotional ROI for a franchise (14:18)

- What fitness concepts aren’t good franchising ideas (20:11)

- What’s your real motivation for wanting a franchise (23:56)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Meetings suck…..right? 

I bet you’ve sat in a long, tedious meeting where this thought crossed your mind. 

But the fact is only sucky meetings suck.

For a gym owner, meetings are an excellent opportunity to get the team together to convey ideas, remind the team of the important things and the bigger picture, celebrate clients' successes, hold each other accountable, etc. 

Meetings are an important part of driving the culture you want in your business.

But to run a productive meeting, you and the whole team need to be prepared, and the meetings need to be structured in the right way. 

Tune in to hear Rick and Matt discuss how we run our meetings here at Alloy Personal Training and how it all ties up to customer satisfaction and retention. 

Key Takeaways

- Only sucky meetings suck (01:23)

- Every meeting is an opportunity (05:03)

- How we run our meetings here at Alloy (05:54)

- Meeting structure (12:21)

- Should you pay people to attend meetings? (21:01)

- Peer to Peer accountability (25:56) 

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Having been in business for more than 30 years and powered thousands of clubs worldwide, the Alloy Personal Training concept is a proven fitness and business model. 

This is the background upon which the franchise was built. The concept and systems were tested over and over again in a white label format before the eventual rollout of the franchising model. 

In this episode, Rick explains the reasons why Alloy got into franchising and how the concept came into life. 

One of the reasons that make Alloy a compelling opportunity is the customer avatar goes for is underserved in the market. For this reason, the customer sticks around longer than in any other fitness model (Alloy has one of the highest retention rates in the industry) 

Listen in to understand the Alloy concept and why you should consider looking at it as an investment opportunity. 

Key Takeaways

- A 30-year fitness shortcut (04:08)

- Is fitness saturated already (12:35)

- The ideal Alloy franchise (18:11)

- How Alloy supports franchisees (20:44)

- Measuring KPIs for franchises (24:08)

- The one piece of advice that will help you (24:46)

- The compelling reason Alloy got into franchising (26:05)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!