About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other content marketing, and he had 2 Alloy studios up and running here in Atlanta, with a third on the way.

Now, a year later, all three of Nick’s studios are doing great. In fact, on the day we did this second interview you’re about to hear, Nick and his team were celebrating a big milestone: They had reached their membership goal for one of those studios, after a steady, consistent effort of building partnerships, reaching out to the market, and providing excellent results for their members.

How’d they do it? What’s the secret to growing a fitness business that’s aimed at helping people who are older than the typical fitness market?

Well, those are questions we address this week on Optimal Aging, the show that’s for fitness, wellbeing and health professionals trying to grow their businesses with the "quote-unquote" older market.  

Overall, the Alloy Personal Training franchise is growing like crazy, with about 100 locations now open or close to it, and about 300 sold. It’s small group personal training with a focus on people 40, 45 or so and older, and I’ve been fortunate in the last year to work with a growing number of Alloy franchisees.

Whether you’re with Alloy or an independent, you’ll learn a lot from this conversation with Nick.