Remember when you were a kid and you spent hours playing creatively? Making up a persona for when you played house or when you pretended to be a business person, maybe wearing your mom’s too big heels or carrying dad’s briefcase around the playroom? Kids are naturally creative and playful, and we tend to lose that spirit as adults.

Enter the alter ego. 

Today’s guest is Todd Herman, an award-winning performance expert and author, and he’s going to be sharing all about alter egos and how creating a secret identity can truly transform your business and its growth. 

He shares the importance of an alter ego to achieving your vision, why totems are critical to ritualizing your alter ego, and how alter egos are actually a foundation of becoming your most authentic self. You’ll learn how creating alter egos really levels up your confidence and success in both personal and professional situations.

What’s in this episode:

• How Todd’s peak performance coaching business translated from a focus on athletes to include business owners [02:55]
• How Todd discovered his alter ego as a teenager struggling with his mental health [06:07]
• How conversations with his clients about their alter egos helped him build his methodology [08:17]
• How your alter ego is kind of like a costume that is an extension of you and how it helps you get over the hurdle of starting something new [11:23]
• How your alter ego is contextual to the role you’re playing (you can have more than one alter ego) [13:13]
• How multiple self theory has replaced single self theory in the world of psychology [13:56]
• How the visual of an alter ego helps you achieve your vision, no matter what it is [14:44]
• Self-doubt as part of the human experience [17:59]
• Being honest with yourself about what you want, whether it’s starting something new or even stopping something that was previously important to you [19:46]
• How to define the most authentic version of yourself [20:43]
• The importance of totems (whether it’s something that you wear physically or a figurative item you “put on”) to your making your alter ego a ritual [22:46]
• How the version of you now and the idealized version (alter ego) of yourself become one over time [27:24]
• Todd shares how his book got made into a TV show called Alter Ego [29:58]
• Todd’s advice on building relationships and community when you’re starting out as a new entrepreneur [35:16]
• Todd’s current artistic curiosity [38:55]

If you’re ready to tap into your alter ego to transform the growth of your business, tune into this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/alter-egos-discover-your-super-hero-secret-identity-with-high-performance-coach-todd-herman/

Reserve your spot for the 2022 Online Newborn Photography Retreat: https://themilkyway.ca/2022-newborn-retreat/