As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table?

This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. 

To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s SVP of Advertising Partnerships. She explains why advertisers are drawn to creator sites, and what they’re looking for. She brings the latest research to help creators find ways to attract more ad dollars without alienating their devoted audiences. 

Free creator resources:

• Raptive & Nielsen 2024 case study on brand effectiveness in the creator ecosystem
• Raptive Intelligence: Smarter ad targeting for better campaigns
• Meet Katie Swanson, Manager, Email Identity Performance

Resources for Raptive members:

• What is programmatic advertising?
• 9 ways to improve user experience