Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant. 

Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/

Amazon introduces reserve share of voice for branded search

https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/

Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War

https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/

Chinese Sellers Are Abandoning Mainland Registration

https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration

Amazon to End FBA Commingling: What You Need to Know

https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/

We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.